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The provider of affordable website hosting presents - New Instagram Curation Tool to Boost Your Instagram Presence
Instagram has been online marketer’s hottest toy lately. And for a good reason: Instagram is growing like crazy! According to the site itself, their userbase grew from 90 million active users to more than 400 million active users in less than two years (2013-2015).
Instagram has the most engaging community: Engagement with brands on Instagram is 54 times higher than on Pinterest, 10 times higher than on Facebook, and 84 times higher than on Twitter.
Truly, Instagram is the marketing goldmine which is why i am so excited when a new Instagram tool comes out to open up new possibilities to market at the visual marketing monster.
Yotpo has come up with the new Instagram curation tool allowing brands to leverage the power of authentic user-generated photos from Instagram.Enhanced Instagram Searching Capabilities
Yotpo offers some unique Instagram searching options allowing you to search for:One or more hashtags One or more @usernames
Search results contain Instagram updates that satisfy one of your criteria. This way you can curate Instagram effectively combining several search terms within one search results page.
This comes particularly useful when you:Track your brand hashtags in order to collect authentic visual reviews and testimonials (many brands have several branded hashtags these days including the main #brandname hashtag, all your past contests, product names, giveaways, etc.) Make sure you are not missing a single entry to your Instagram contest Monitor several of your competitors Enhanced Instagram Engagement Capabilities
With the enhanced curation options comes even more impressive engagement possibilities. With Yotpo you can now meaningfully engage with many Instagram updates in bulk thanking users for featuring you and your product, welcoming contest entries and asking for permissions to republish brand-relevant content to your own marketing presences..
You can set your messages using curation settings:
Now, using the search feature, find the most relevant Instagram updates and post your customized message with one click:
You can also enroll your team into curating Instagram updates for you sending the selected entries into the moderation queue from where you can review and publish the content to your properties.Publicize Curated Instagram Updates on Your Blog
With you and your team curating Instagram, you’ll want to best publicize the effort. Yotpo offers a customizable widget you can embed on your pages to serve as the social media proof displaying visual testimonials and authentic reviews.
I am pretty sure Yotpo has come up with some really unique Instagram functionality brands will find very useful for lots of Instagram marketing efforts.
The post New Instagram Curation Tool to Boost Your Instagram Presence appeared first on SEO Chat.
Source: SEO Chat | New Instagram Curation Tool to Boost Your Instagram Presence | 18 Aug 2016, 9:36 pm
The provider of affordable website hosting presents - The Ultimate Guide for WordPress Security EnhancementIntroduction:
WordPress has started off as an open source platform intended for blog writing. This meant that any user could design, add code lines and different add-ons. With time, the platform grew and became one of the leading website building platforms we know today. Due to the open code and the fact that any developer can add and improve, WordPress has grown so big that 25% from all websites today are built using this platform.
WordPress enormous popularity and the fact that it is easy to use and operate, enables many users that do not have any experience in code writing or programming to build their own professional website. Thanks to its easy interface, many companies have decided to build their website using WordPress, when all is needed is a short instruction briefing and it is possible to manage the contents independently. Using WordPress significantly reduces the need to be aided by the company which built the website.
How does the platform work?
One of the systems main advantages is the possibility to purchase ready patterns and forms in advance. The programmers created the patterns making it easy to purchase and install in the platform for immediate use. Since the interface is easy to operate all that is left it to insert the contents, pictures and add personal touch to the website in order to make it your own.
WordPress offers thousands of add-ons some free of charge, that help make the website more efficient and easy for use.
For example, instead of using a specific code in order to connect your FB page directly to your website- it is possible to use a designated add- on instead. Another example is assimilating designed contact forms. In fact, almost any feature that is needed in the website is possible to add as a plugin- by one button only. These features put an end to the use of closed code platforms that kept the websites and their owners connected to the programmers of the website for any small change. The open code platform enables to modify the website in any given time.
The most important add-ons that must be inserted are the ones that are not visible. These are important security features that will prevent outside users to take over and gain control over your website.
Being an open code platform, WordPress platforms are an easy target for hackers that look to destroy and harm you and your business. They constantly compete with the programmers that try to defend and secure the system. When installing a security add-on it is needed to follow and update it frequently since the hackers become more and more updated and smart. WordPress security add-ons are updated automatically keeping the website safe. The relevant add-ons will be updated accordingly and find security leaps that aren’t coded.
Being such a large community, WordPress is provided by information from other programmers that enables security leaps and can apply this information in order to develop relevant features and improve the system.WordPress security:
In a perfect world it would have been possible to avoid hacks and takeover of private websites. Unfortunately, we live in a world where people constantly try to take over and harm websites, the reasons verifying from playfulness, political enemies, and ransom. WordPress cannot offer 100 % security and safety, but using the right actions it can significantly reduce the ability to hack your website. Even before the add-ons and plugins, there are several steps that are crucial in order to keep your website safe. Some of them must be performed once building the website, others are performed regularly.
Antivirus – viruses on your computer make it much easier to obtain relevant information regarding your website including passwords. It is very important to install an Antivirus program that frequently scans your computer and finds different kinds of viruses that can hurt your website and software.
Hosting – The most important thing when deciding where to host your website is not to compromise on a specific host because of its cheap price. It is mostly important to check and receive recommendations before deciding where to host the website. After deciding on a host- it is important to make sure that they backup all the relevant and important information daily and that they use PHP code, which is the newest and most relevant code- making sure that there will not be security defaults from the host itself.
Protecting the administration interface – this might seem as an obvious step to make but it is crucially important to implement it the moment the WordPress has been installed on the domain. Once installed, a user name and password must be chosen. When doing so, keep in mind the password should not be an easy one but one that involves different numbers and letters capital and small, in order to make it hard to guess.
This is a onetime action which is performed once the platform is installed though it is possible to change the password at any given time. Using for example user name- Admin and password- 12345 is not at all recommended since they are very easy to hack and break in the system. When choosing a password the guiding rule must be- a password which is easy to remember but hard t guess.
Regular version updates WordPress is a platform that updates itself regularly- in order to improve and to make efficient. Every short while a new version update is released also intended to stop hackers. It is possible to update the versions manually or to define in the managing system an automatic update whenever a new version is released.
The host is in charge of sending advanced notices to their costumer’s in order to let them know a version update must be performed. Same action must be performed on al add-ons and plugins. These features also have regular version updates, and it is very important to update frequently in order to prevent your website being hacked.
FTP – if you choose to upload the format, files and folders to your website through FTP, try working through SFTP- which is almost identical, the onlt difference being that using SFTP makes sure all your passwords and connections are coded and safe. This is mostly important while sending or uploading files- so even if they come across the wrong person- he wouldn’t be able to get your passwords.
Database – if there are several websites hosted on the same host- in order to keep all of the database safe, it is recommended to keep a different database for each website.
WP-CONFIG.PHP file security – it is possible to send and transfer different files to a folder above and outside WordPress, meaning the website itself will be located in a root folder, but the WP-CONFIG.PHP file will be located In a different folder making it impossible to gain access to the server.
Disable file editing – WordPress default is that any user can edit the PHP files. Different changes and modifications can assist in assimilation of the code, though it is often the first place where hackers take over and plant their own code. Once one has accessed your website through the managing system he can easily change and delete any information in the website.
Regularly backups – it is very important to make sure that the host backups all the latest information and last version updates. Even worse than having your website hacked is finding out that none of the information was saved and all is lost. In this kind of situation the only solution left is to rebuild the website from scratch. Since no one once to encounter this kind of experience make sure you have backup for all your files and information.WordPress plugins
As mentioned, WordPress offers special security plugins and not only manually safety ways to keep your website safe and secure. True, the plugin that will keep your website 100% safe has not been created yet, though the combination of several features will provide you with the maximal protection.
Some excellent add-ons can protect different levels of the website though not all of it at once. Once a specific add-on is not in use it should be deleted rather than left non active since it will be quickly forgotten, not updated and could be a possible security hole. Therefore install only the add-ons that you need and make sure they are updated regularly, and delete the rest from your website and server.
All in One WP Security & Firewall plugin – a very popular add-on with several important functions:
Securing user accounts:The add-on recognizes accounts that their username is Admin and alerts the user to change it. It will also alert the user once the username and password are identical. The plugin offers a tool that provides the user with a better password the WordPress offers
User login security management systemThe add-on blocks a specific IP address that has been entering the website multiple times in order to prevent it from harming the website. It also sends a warning to your email and allows you to block specific IP addresses. Disconnecting inactive users Provides you with a list of all users connected to the website at real time Includes the possibility to add Captcha once entering the managing system in order to prevent automatic scripts to perform Brute Force.
Database securityWith only one click of a button it is possible to backup all of the database
File system securityThe add-on recognizes files or folders that have in secured permission settings Prevents modification or editing of PHP files that belong to the managing system.
Backup and restore- Htaccess and WP config
This is maybe the most important part of this add-on. An Htaccess file enables the control over almost all aspects, making it a main target for hackers. Therefore it is important to backup this file and also locate it in a secure place that will keep all of the websites functions.
Black listing:Making a list of IP addresses that you would like to block permanently.
This add-on is a serious and important feature with many more functions which you can read about in the ‘add-on’ page.
IThemes security– another popular add-on that can be used both by new users and experienced users.
Only one click and the feature is set according to the systems default. More experienced users can program and change the feature to according to their specific needs.
Advantages of this add-on: Protection from future Brute force attacks- the feature identifies attempts to hack other sites (sites that have installed this add-on) and automatically blocks that IP address. Identifies and block robots that try to enter the managing system Makes the users change their password in order for it to be a strong one and also reminds the user to change the password. Turns off the option to edit PHP and CSS files through the User interface, making sure that all files are secured incase the site is being hacked.
Detection and warning features:The add-on recognizes if the websites code has been modified or changed and alerts the website manager. Once critical changes are made to the sites code- the add-on block the possibility to continue. Scans, identifies and alerts if there are harm full programs in the website Emails the website owner on every unsuccessful attempt to enter the website through the main managing system.
More additions:The add-on makes it possible to change the permanent URL Automatically disconnects the user once one stayed connected but hasn’t performed any action in the system. Recognizes 404 pages in the website and alerts in order to change them for better SEO.
This add-on has been installed over a million its main feature being that it protects the website from worms and Trojan horses. This add-on is free of charge and open code, but there is also a better version that is for charge that provides the website with around the clock protection, blocking specific countries, IP address checking and more. The free of charge version offers a wide range of features:
FirewallThe add-on identifies and blocks attempts to hack the website from well known harm full sources- blocking some of them even without the attempt to hack. Blocks different threats to the website
Blockages via plugin:Like the other features, this add-on also enables the user to block specific IP addresses Recognizes attack attempt on other sites (where the same plugin is installed) and blocks them The paid version offers the option to block IP addresses from specific countries.
Logon securityThe add-on makes it possible to perform a two step execution when entering the main system- the first step being providing your password, the second being receiving a message to your phone. Makes sure that you choose a difficult to guess password
Security scansThe add-on scans and detects HeartLeed- a known security bug in websites that do not use TLS/SSL protocols Detects changes and modifications in different files that can harm the websites security Scans the website in order to find worms and harm full programs
Monitoring of the pluginThe plugin monitors any online movement that includes real users, robots, entering and exiting the site and also who spent the most time on the website Monitors DNS leads directly to the server, monitors unauthorized modifications.
This add-on offers many more functions which you can read about in the ‘add-on’ page.
WP Antivirus Site Protection
This Antivirus add-on also scans and monitors all the files and folders in the website. As opposed to other plugins- this plugin specifies in deep and close scans in all of the files in the website, monitors after unneeded files and also recommends relevant changes in order to keep the website as safe as possible
This add-on has been developed by the WordPress programmers. This premium feature is available for a monthly payment and offers daily backup. It also tries to find spammed files and if found it deletes them.
There are many different add-ons and plugins some programmed to deal with a specific security problem or all together. There are many plugins available in the market- for free and also with charge. It is important to remember that the free plugins offer the use to a certain limit and so if a more specific use is needed there will be a charge. One must check carefully what are the websites needs and choose the right add-ons and plugins, even if there is a need for a small payment.Summary
You can spend hours in front of your computer, building the perfect and idea website for yourself or for a client, and then lack of attention to forget to update the latest WordPress version, or the use of an add-on and you might find yourself trying to prevent a hacker from ruining all you have built.
Make sure that you always act by the recommended security procedures: update the versions online, delete unneeded add-ons, make sure that the host regularly updates the website and most off al- be aware. Change the username and passwords and hide important files.
In summary, WordPress and its various add-ons and plugins will provide you with the maximum protection there is, but you must define every aspect and if you are interested in keeping your website safe- make sure to choose a host that offers Firewall, file and folder scanning and monitoring, and most important- that will backup all the websites information.
The post The Ultimate Guide for WordPress Security Enhancement appeared first on SEO Chat.
Source: SEO Chat | The Ultimate Guide for WordPress Security Enhancement | 12 Aug 2016, 4:56 pm
The provider of affordable website hosting presents - How Competitor Research Improves Your Content Marketing
A wealth of information lurks in the success (or failures) of the Other Guy.
Here are some ways you can improve your own content marketing results using competitor research tools and tips:See What’s Popular
Your competitors are working in the same industry as you are, or so I assume. So they have the same audience that you do. This gives you an immediate view on what your audience is looking to read about, watch, view, or listen to.
It doesn’t take a lot to figure out what’s popular with your target demographic. Peek at what is trending on their site(s) and social media profile(s). Make a list of content that has gotten a lot of traffic, views, social media shares, and comments.
From there, you can develop a content strategy that follows the same general idea. Take a note of:Why your competitor has started a blog How they are using influencer outreach If they are doing any contests or digital assets, etc. Discover Where Competitors Are Lacking
In addition to seeing what they are doing right, you can see what they are doing wrong. I distinctly remember this competing podcast of a client I was working for. They released this video series connected to their show, but not really a part of it. The first couple got a decent number of hits, but then they got next to no views.
Wondering what the issue was, I did a quick viewing of all of their videos (which they continued to release in spite of the lack of interest from their user base). They were cheesy, badly written, and not close enough to their podcast format to brand it properly. It was a trainwreck, basically.
In addition to this travesty of video, the podcasts were suffering because too much effort was being put into a new form of content that didn’t work.
Guess what the client did? Avoided videos, stuck with the podcast, upped their promotion, and ended up poaching a lot of listeners.Track Mentions
We all know that reputation management is an important part of overall branding. But tracking mentions of your competitors really work wonders, as well. You can keep track of announcements both major and minor, and also see what people are saying about the competition.
I worked for a startup once that setup mention tracking for three other platforms in the same industry, with a similar pat structure to their own. When the founder discovered a blog doing a review for a competitor, they asked them to do one for their own.
In the end, the review compared them to the last review and the startup I worked for came out on top.Tools For Competitive Research
I mentioned before that you will have better tools at your disposal than asking Rebecca’s teenage sister the secret to her cookie selling success. These are some of those tools, though there is an endless supply of competitor research apps and dashboards out there to choose from.Google Alerts – The free option, and my personal favorite. You can create alerts that monitor any mention of your competitors across the web. It includes both social and web page results. I use it to monitor my competitors, my brand, and my industry. You can set your alerts to give you a digest of daily results, or to immediately let you know Spyfu – Don’t just monitor your competitors, flat out spy on them! Spyfu is a fun and informative dashboard that uses keyword research, mentions and more to keep track of your competitors. It is a combination of SEO and PPC research, so it applies to content and advertising. Compete – I don’t always recommend this tool because it is pretty pricey. But if you are a business with a decent budget, you can seriously improve results using this tool. You will learn a strategy to compete with competition on every level, including your social marketing. It is a very in depth tool full of data, and acts almost like a consulting service with a self service bent. It is an investment, but worth it if you have the cash on hand. Some businesses have reported a conversion improvement of 42% or more… seriously.
Do you have a tip for competitor research to improve content marketing? Know a tool that belongs on the list? Let us know in the comments!
The post How Competitor Research Improves Your Content Marketing appeared first on SEO Chat.
Source: SEO Chat | How Competitor Research Improves Your Content Marketing | 10 Aug 2016, 3:52 pm
The provider of affordable website hosting presents - Facebook Vs. Adwords Advertising
Many businesses weigh the advertising abilities of Facebook and Google Ads because they want to get maximum visibility. They also aim to register new customers, boost sales and increase leads.Differences between Facebook and Google Adwords Advertising Google AdWords: Paid Search
AdWords is the world’s leading and most popular PPC advertising platform. Google Adwords has been labeled the term “paid search”. This advertising platform focuses on targeting keywords and use of text-based advertisements. Advertisers bid on keywords with expectation that their ads pop up alongside search results of questions. When a user clicks on the ad, the advertiser is charged, hence the name “pay-per-click advertising.”Facebook Ads: Paid Social
Facebook Ads uses social networks for advertising. It has the greatest number of monthly active users (MAUs) compared to any other social network. Paid social enables users to find businesses depending on their online activities and interests.
The main difference between the two ad platforms is that Adwords helps you get new customers whereas Facebook helps customers find you.The Strengths and Advantages of Google Adwords
Google is the world’s most common and widely used search engine. It is regarded as the de factor leader in online advertising. It deals with over 3.5 billion search queries daily. This offers advertisers access to unique and unsurpassed potential for customers looking for goods and services.An Immense Audience
Google deals with over 40,000 search queries in a second. This equals to more than 1.2 trillion web searches annually. As Google advances, so will this immense search volume and the possibility for advertisers to get to new customers. All this potential is what makes Google ideal for your digital marketing strategy. However, when put together with Google’s precise search results, AdWords is more popular and widely used.A Level Playing Field
AdWords majorly focuses on the relevance and quality of ads. Therefore, users are likely to keep using Google as their primary search engine. Google AdWords usually compensates quality and relevance more than other factors. Consequently, good advertisers get more results from their ad campaigns. Some keywords cost more than others.A Wide Range of Ad Formats
Advertisers should utilize the numerous features of Google Adwords to make more enticing and compelling ads. These features include site links, ad extensions, and social proofing. Google also has ad formats specifically created to meet the needs of specific businesses including hotels and vehicle manufacturers. These ad format features include interactive map information and high-resolution images. New Ad formats and features are constantly created by Google to help advertisers reach new audiences and start new businesses.The Strengths and Advantages of Facebook Ads
Facebook Ads play a major role in social media marketing. Since its inception, it has become a major part of digital marketing strategies for most businesses.Unparalleled Audience Granularity
Facebook Ads have over 1.55 billion monthly active users. No other platform can compare to the size of its audience. Many people use Facebook to search for and use content that fits their individual interests, ideologies, values, and beliefs.
Advertisers exploit Facebook’s wide reach to reach their target audience. They do this by uploading customer details from their database to Facebook .Facebook then filters this data based on information given by third party data agents. The information automatically matches users whose data the advertiser uploads. Advertisers should view Facebook as a platform for interacting with their customers.An Inherently Visual Platform
Facebook Ads often incorporate images, videos, and other visual content. This enables advertisers to control the quality of their Ads.
The post Facebook Vs. Adwords Advertising appeared first on SEO Chat.
The provider of affordable website hosting presents - 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard
Did you know that the majority of blogs become inactive within 100 days after creation?
I believe this is because the owners don’t realize what makes a blog successful. In fact, I had a client who believed it would be easy to make money on the Internet, and all she needed to do, was to quickly whip up a website. After four years of throwing money to freelancers to help her, she finally admitted defeat.
I’m not sure what happened to her, but I know of many people like her. I’ve also analyzed the content of a stack of small business websites, and the following fatal blogging tips are rampant.
Blogging is not easy, contrary to a common misconception. Here you can see what most bloggers struggle with. Image Credit: SocialMediaB2B
Don’t be amongst those blogs who close shop 100 days after starting because they didn’t know what blogging entailed. And please never listen to the "experts" who advise you to do these four things to get more blog traffic:#1: Just add lots of content, often
When I first started dabbling in online marketing several years ago, I was told that in order to get traffic to my website, I would need to add content. Often.
Which is what I did.
But to my shame, the content was of no real value. I don’t know what I was thinking! Somehow, whoever it was who dispensed the "just add content" recipe to me, neglected to mention that it needed to add some kind of value for my readers.
It’s no wonder it never got shared or commented on, and my website’s bounce rate was high.
I see the same trend today, specifically with small businesses who go online. They add content – any content – to try get more traffic, not realizing that not only is their brand at stake, but so are their search rankings, because search engines look for quality, value-add content to match to user’s searches.
And trust me, search engines have algorithms in place to determine whether content is crap or not.
Brian Dean from Backlinko, expert blogger, says that, "Blogging today is 110% about quality…not quantity."
Just adding content – any content – will not get your blog more traffic, or result in more business.#2: Stuff in keywords wherever you can
In days gone by, when search engines were still collecting themselves, website owners cottoned on to stuffing keywords in wherever they could. And then search engines got clever and wiped those websites far into the abyss of no return.
Yes, your blog needs keywords to rank higher in search engines and therefore get more traffic, but keywords need to be included in content in a natural way, making it easy for people to read.
My suggestion would be to use SEOChat’s free related keywords tool and then go on over to Google Keyword Planner to find the best keywords that have low competition, but high search volume.
Add a keyword naturally into:The title of your post The URL of the post H1 header tags In the first 100 words of your content Sprinkled throughout your content, every 150 or so words In the category of the post In links to other authority sites In image descriptions
When you stuff keywords in content, search engines will not promote your blog. And visitors will click away pronto.#3: Hire cheap writers to churn out more content, fast
There is great demand on freelance writing websites like Upwork, but you get what you pay for, and since getting more blog traffic is not about churning out content just for the sake of content, when you hire cheap writers for your blog, you’re going to get not only badly written content, but it won’t be SEO optimized, or provide value to your readers.
All the top websites understand this, and pay about $266 or more for one blog post. When you consider that writers on sites like Upwork, charge from about $10 for a blog post, you can start to understand why the quality would be so poor.
So. Perhaps you pay $10 for someone to write you a blog post. But that post can actually damage your search engine ranking because of bounce rate (people come to your site, see crap content, and immediately leave). It will also damage your reputation, and most users will not convert. And so I ask you: why are you wasting money on bad writing? What is it benefiting you?
If you’re not a good writer, for goodness sake, hire a decent one who understands your target audience and optimizes the content, or just stop blogging.
And read Neil Patel’s step by step guide to creating a money-making blog. His advice is sound, and since he is the master of online marketing, he knows a thing or two on this subject.
By the way, while we’re on the subject of Neil Patel, when you check out his post, have a look at the quality of it, and how it’s all laid out. It’s popular because he only writes content that is helpful to his audience. Do your best to emulate the style he uses, but adapt it for your niche.#4: Add stock photos to attract attention
Somewhere, you heard that images in blog posts attract attention. That would be right.
But. And it’s a very big "but": stock photos just don’t cut it anymore. They’re boring, fake and your readers can’t relate to them. It’s a psychological thing.
A cheesy, fake and ineffective stock image…what business people do you know who do this?! Image Credit: WebMeUp
To do justice to your blog by attracting attention and leading to higher conversions, images need to:Be of high quality. If your blog centers around an online store, make sure your product images are clear and show enough detail and offer as many views as possible. Images must be relevant to the content. They should support the text and not simply be added for the sake of adding an image. Add image descriptions that titillate, because people’s eyes draw to images first. If the description creates curiosity, they are more likely to keep reading, and this is good for SEO, and conversions. Be sure to compress images so that they don’t slow down your site. Fatal advice summed up
If you’re going to blog, you may as well do it right. Unfortunately, doing it right means it’s going to take time.
But if you don’t do it right, you’ll lose business and opportunities.
To sum up, let’s reverse the four most common and destructive blogging tips:Add blogging content that rocks. Help people want to share it because it resonates with them. Use keywords naturally, and strategically. Hire writers who may charge more, but will get your blog better results. Add images that are relevant and support the point you’re trying to get across in your content.
The post 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard appeared first on SEO Chat.
Source: SEO Chat | 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard | 18 Jul 2016, 11:17 pm
The provider of affordable website hosting presents - A Comparison of the 3 Most Popular All-In-One Online Marketing Tools
The three most popular online marketing tools generate a whopping 433, 500 searches every month.
There’s a reason for that.
These three particular tools also generate confusion as to what they are used for, the differences between them, and pricing. The three tools we’ll compare are MailChimp, which is mainly for email marketing, and all-in-one online marketing tools like GetResponse and HubSpot, which are used for many other functions, email marketing only being one of them. What are all-in-one online marketing tools?
Let’s think about all the elements involved in online marketing. I like the way Curata depicts the areas:
Now, you could use tools for each element, or you could use one tool to do everything from one dashboard.
Perhaps you’re even nodding your head as you think of the stack of Excel spreadsheets you’ve been using to try and keep tabs on all your initiatives. Tracking is a nightmare, and trying to keep up with your email plan is just about hopeless.
And then…how do you get a collective picture of how it all ties together, and whether it’s working or not? And the bigger your business gets, the harder it becomes to manage all your online marketing workflows…
Online marketing tools streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and grow revenue faster.
The most common functions of all-in-one marketing solutions include:Email marketing Lead management Web forms Website management Drag and drop landing page builder Content management and marketing A/B Testing Search engine optimization guidance Workflow automation Analytics
Marketing automation, which is what all-in-one online marketing software does, connects all the touchpoints of various activities.
With marketing automation, you can personalize the customer’s journey and segment behaviors, interests, and demographic details.
It ties all workflows together, to give you one complete picture. The difference between Mailchimp, GetResponse and HubSpot
Now, all three platforms – GetResponse, HubSpot and MailChimp – offer a complete email marketing and autoresponder platform, but only GetResponse and HubSpot offer not only email marketing, but also other marketing automation for small businesses.
MailChimp can by no means be called an “all-in-one” online marketing tool, but I’ve included the service in this post for the sake of clarity; mainly to show the difference between an email marketing software platform and an all-in-one online marketing tool which includes email marketing as one element in the overall bundle.
This post details the differences between all three platforms, and you’ll be able to see how they compare in terms of pricing and offering. Why online marketing tools?
Why is there so much interest in these tools, and what makes them so powerful for small businesses?
Well, there are four aspects to this:Marketing may not be your core service or product offering, so you wouldn’t want to spend enormous amounts of time on it. These tools help streamline your processes to give you more time. The tools act as somewhat of an online marketing guide, which makes learning about this business area a lot easier. They help make you more productive and effective because you can manage all, or most of your activities from the same platform. They help you target prospects better and improve your customer’s journey. Paying for one tool instead of many to do different tasks, can end up saving you a substantial amount of money.
Image Credit: EmailMonday #1: GetResponse
GetResponse first started out as an email marketing software provider, and today, they offer an all-in-one online marketing tool that features just about everything a small business needs for marketing in the virtual sphere. It can no longer be viewed as just email marketing software, because it offers a complete solution.
GetResponse offers a comprehensive email marketing campaign platform that you can use to plan workflow automation and email campaigns. On top of that, you can create landing pages and call-to-action forms with ease. The new features include tracking visitors in real-time to maximize profit and traffic, as well as cart abandonment recovery features.
GetResponse is the only all-in-one online marketing tool that includes webinars in their offerings, and it’s also known as the world’s easiest email marketing platform.
With a starting price of $49 per month for the marketing automation service, which also includes an email marketing platform, it’s the ideal place for small businesses who plan to grow. If you want all the features, the most popular plan is only $49 per month, compared to HubSpot’s which starts at $200 per month.
Automation packages offered by GetResponse #2: HubSpot
HubSpot is a sophisticated all-in-one online marketing tool that features inbound marketing benefits.
HubSpot allows you to create your own landing pages and call-to-action forms, and it guides you with on-page SEO. HubSpot is also a content management system so it’s easy to update your website content and optimize it for search engines.
At an extra cost, you can even add the CRM and Sales functions.
HubSpot is mostly used by small to medium businesses.
HubSpot’s plans start at $200 per month, and their most expensive option will set you back $2400 per month.#3: Mailchimp
MailChimp is only an email marketing platform, not an all-in-one tool. Depending on the package you choose, it allows you to create, automate, manage and measure email campaigns.
It doesn’t boast the features that GetResponse or HubSpot has of course, but it is an excellent option for entrepreneurs just venturing out into online marketing, or who have a very tight budget.
MailChimp is one of the biggest players in the realm of email marketing with a huge database of active users. While it incorporates some automation elements, these are mostly for email marketing campaigns that do not extend beyond or apply to other verticals. Functions comparison
Marketing campaign workflows
Build landing pages
Social media management
Call to action forms
Shopping carts integration
NoEmail marketing & automation
All three online marketing tools have the same email marketing and automation capabilities. Mailchimp only offers this service, whereas GetResponse and HubSpot offer additional features. Landing pages
Both HubSpot and GetResponse offer landing page builders. MailChimp does not have this feature. Analytics & website tracking
All three platforms offer analytics according to their service offerings, but only HubSpot and GetResponse offer website tracking. Shopping cart integration
Only GetResponse and MailChimp offer shopping cart integration. Webinars
Webinars are offered exclusively on the GetResponse platform. Conclusion
When you first either take your business online, or you’re venturing into online marketing, Mailchimp is the most affordable entry-level email marketing tool. GetResponse’s email marketing plans are cheaper than MailChimp if you have decent amount of subscribers. Also, MailChimp only centers around email marketing and is not an all-in-one online marketing tool like GetResponse and HubSpot.
If your business is at a place where you can afford it, it’s obvious that Hubspot offers more all-in-one online marketing tools and automation, but also comes at a hefty price that not all smaller business can afford.
For almost all the same functionality as HubSpot offers, GetResponse gives you at a fraction of the cost, which makes GetResponse my choice of all-in-one online marketing tools for small businesses.
The post A Comparison of the 3 Most Popular All-In-One Online Marketing Tools appeared first on SEO Chat.
Source: SEO Chat | A Comparison of the 3 Most Popular All-In-One Online Marketing Tools | 15 Jul 2016, 12:19 am
The provider of affordable website hosting presents - Color Theory in Display Advertising
Advertising online has been a tricky business for awhile. Unlike traditional advertising, which can be slow to adapt, the Internet is always changing and attempting to find more ways to attract its core audience. Sometimes the shifts in tone will be so extreme that you will be shocked that they actually worked.
It definitely isn’t your grandpa’s marketing.
Color has a unique plan in advertising. In fact, it may be one of the most important elements to it.Color and The Human Brain
All species have a reaction to color. Red may signify danger, green food, others help enhance movement or let prey ward off predators. As human beings, we come from the same evolutionary perspective. We also react to color, but on a much deeper scale.
Humans will connect on an emotional level with color schemes. Which is why it is so important to find the right one when branding. Advertisements, logos, promotional content, and designs are all impacted by the colors we choose.
When you select the right colors to match the tone of your ad, you will be able to improve results.Display Advertising Color Tools
Bannersnack is a comprehensive platform allowing you to design and monitor your display marketing creatives.
Not only will it let you create amazing banners but it will also allow you to manage your display advertising (Facebook, Adwords, etc) from one place.
You can create static, animated HTML5 and interactive banner ads using Bannersnack advanced visual editor.
This tool lets you generate color palette based on any picture you upload. This is a very useful tool when you want to match your banner to your logo or a social media branding:
3. Color Contrast Analyzer (Google Chrome)
This extension allows you to analyze color contrast on web pages. Unlike other color contrast analyzers, this one assesses text within images and reports how well your text overlay can be seen (especially to people with poor eyesight)Using Color To Improve Your Brand Recognition
There are some colors that are immediately associated with a certain brand. Red and orange to match the clown mascot with McDonalds. Blue, orange and white for Walmart. Black, silver and gold for Chrysler. These are iconic.
In the case of your own brand, you may or may not reach those levels of recognition (every major corporation had to start somewhere). But you can at least lodge yourself into the brain of consumers by selecting the right colors for your brand.Triggering Emotional Responses In Customers
Goal is important when choosing colors for ads. Of course you want conversions, so put that out of your head and assume it is a given. A better focus is triggering an emotional response that will make the customer want your product.
Your logo is going to be separate from this task. It will already feature on any banner ads, promotional materials, designs, commercials, etc., that you post on the web. And it doesn’t matter if it “clashes” with ad colors, because that will only make it stand out more.
That doesn’t mean you can’t match your ad and your logo. Just that it should be a secondary concern.
When choosing an ad, start by deciding what feeling to put off. Do you want your customers to think of your product as something that will put them at ease? That will pump them up? That will help them live a healthier lifestyle? That will make them more trendy? That will put them on the cutting edge? That will make them happy?
Try to think of two or three adjectives relevant to the focus of your ad. Then begin incorporating it into your advertising.Red – As the boldest of the colors, red is a great attention grabber. But it is also aggressive. While customers will take notice, they may not respond in the way you want them to. Different tones of red, making it brighter or darker, may blunt that in-your-face feeling, and make it a bit more moldable to your brand. Unless the idea of your ad is to be extreme, in which case a bright red can really get the job done. Green – Earthy and natural, green is a big promoter of health, wellness, wealth, and growth. It is perfect for any product or brand that centers itself around those concepts. Which is why it is the most commonly used color in natural supplements like vitamins and weight loss products. Anything that aims to promote forward motion and progress is perfect for green. Blue – The most calm and tranquil of all of the colors, medical centers are especially apt at using blue for their services. It elicits emotions of trust, peace and serenity, like floating on a gentle ocean, or looking up at a clear sky. When put with other mild shades, such as white, it is further softened. But paired with darker shades, like black, it can take on a harder edge. Tech companies that need to show their machines as dependable are often seen using blue in their ads. Yellow – Bright and bubbly, yellow is the happiest and most optimistic of all colors. That extends to its more passionate, playful cousin, orange. Both can give your advertisement a sense of importance and cheer that catches the customer’s attention, and makes them feel positive about the product. Purple – Regal and rich, purple is the color that best promotes luxury and suave-cool. It is also a color used to represent intelligence and wisdom, appealing to customers as a symbol of the power of the mind. It is a highly sophisticated tone. White and Black – Balance is an important part of advertising, and when using black and white you have to take care to strike that balance. In some instances both can be used to great effect, but too much of either can really damage your message. Think of both as enhancers, not straight themes. If you do need to do with a contrast, try grayscale instead. And make sure you are using it properly… these shades on their own, even in moderate gray, can come off as depressing to many customers. Examples of Color In Advertising
Target uses bright red to advertise based around a theme. Being a bullseye in their logo, the harsh combo of red and white work to give it a bold look that works for the brand.
Home Depot goes with an orange advertising theme, and it works well. It speaks of work and progression and optimism. Something that many people feel when undertaking home projects.
Purple is the color used by chocolate company Milka. It signifies the rich of their food product, and shows them off as a luxury brand.
Do you have an example of how color was used successfully in advertising or branding? Let us know in the comments!
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The provider of affordable website hosting presents - Why Data Will Boost Your Marketing Effectiveness
We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change.
It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need to innovate. Data-driven marketing is one result of this ever-present need for change.Why You Need to Have Data-Driven Marketing
The proliferation of information in our time might lead you to believe that companies are using data all the time in their marketing. However, they are not.
The Harvard Business Review reports that while infographics are now fairly standard, very few of them portray data that tells an original story. Marketers tend to use data for their own decision-making, but not for creating content that adds value to their customers.
That’s really too bad because the insight data offers can be quite interesting and even enriching. Solid, data-driven content gives your company credibility. If you have reliable facts backing up your opinions, people will see you as trustworthy. Another advantage is that your own knowledge will increase as you share information with other influencers.
Data can also have a lot of power simply from the fact that much content on the internet is mediocre. If your content has integrity—if it is original and accurate—it will stand out.
The companies that are best at marketing with data use it to appeal to people’s emotions. They present their data in format that is interesting to look at (hence the popularity of infographics), and ideally they put the information in the context of a story.Quote source
For the Google Trends “Year in Search 2015,” Google did an amazing job at turning data into a compelling story. The company presented the top searches of the year through a brief video. The opening text says, “In 2015 the questions we asked revealed who we are.”
The video goes on to show the questions people searched, such as “how can i help the refugees” and “how can we overcome prejudice,” interspersing the questions with pertinent footage from the year. The video used data not only to tell the individual stories behind the searches but also to tie them together into a larger narrative of unity within diversity.Data Dangers
Businesses run into trouble implementing data effectively for a number of reasons. First, there is simply an overwhelming amount of it. It can be difficult to know how to sort through and productively utilize all of a company’s accessible information.
Another potential pitfall is that sometimes those in charge incorrectly estimate the costs of gathering data. Sometimes information isn’t gathered correctly or analyzed thoroughly, and often there is poor or no communication across departments.
Silos are in fact a significant challenge to success, especially in larger companies. The larger a company grows, the greater the challenge to be unified and to communicate well about any goal. It’s also easy for businesses to lose sight of their goals if they are not relying on data for what their priorities should be and whether or not they are sidetracked from them.
It is critical to remember that data is not a solution in and of itself; it needs to be reliable. Kimberly Whitler of Forbes states, “If the data is bad—disorganized, incomplete, inconsistent, out of date—then the resulting decisions will be bad, too.” That’s why it’s important to have people at your company who understand how to find, analyze, and organize trustworthy data.How to Leverage Data Effectively
As you seek to leverage data-driven content for your business, there are some specific principles you should keep in mind.
First, be strategic. Choose your data team carefully; it’s extremely valuable to have people from different departments and perspectives. Have a clear idea of your goals and KPIs so that you are mining your data with purpose.
Know the best channels to tap for the data you’re trying to attain. Is your audience primarily on Twitter? Then don’t waste time gathering information from Facebook or Instagram. Have good analytics models in place, as well as metrics with which to measure your results.
It should go without saying that your data should be as accurate as possible. Once you’ve collected enough information, use it to build customer personas that will lead to customer-focused content. Avoid silos by having cross-company goals, and evaluate and re-evaluate the data as you collect it.
Remember, data is most interesting and valuable to your customers when it is presented with visually appealing, quality content. Fortunately, quality content is exactly what Google is looking for and is one of the main ways you can get Google to index your site.
Neil Patel notes that having a blog is one important way to increase site traffic: “websites with blogs get an average of 434% more indexed pages and 97% more indexed links.”
Good content is interesting enough on its own, but having evidence to back up the content makes your position even more powerful. It’s also worth observing that Patel uses multiple infographics throughout his article, making use of their widespread appeal.People Crave Insight into the World
People love to learn new information, especially if that information tells them something about who they are and is presented in a fresh way. Effective data-driven content will boost the power of your marketing because of its ability to make the truth interesting.
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