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The provider of affordable website hosting presents - So What’s the Future of Google Plus?

Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra leaving, lots of instances of Google Plus employees calling the project a failure, etc…) seemed to be proving Google Plus is there for not too long…

But is it really a failure? Is it really ever going away?

With that question I reached out to the actual Google Plus users… Let’s see what they have to say!

What’s your prediction: What will eventually happen to Google Plus and WHEN will it happen (months? a year? 10 years?)

Jon Wade (Blogger)

How often do you use Google Plus? I use it daily. I will miss it if it goes away because Google is the most professional social platform in the tech / Internet. Discussions are far more civilized and mature than elsewhere. But, I don’t think it will go away in a hurry!

What do you think is the future of Google Plus

I assume that Google plan to demerge some of their core areas to improve usability and engagement. Few people liked the integration of Youtube and G+ and while many photographers used G+, Picasaweb provided a better platform in many ways. 

Google will keep Google+, but maybe it will be more geared to networking, hangouts, chat and news sharing. I cannot see it ever going away because Google use it for so many core services now.

Steve “berto” Bertolacci (The Beard of SEO)

How often do you use Google Plus? Yes, I use G+ for both personal and work related things. And yes, I would miss it if it weren’t there. G+ fits a niche that doesn’t exist on most other social sites.

What do you think is the future of Google Plus?

My prediction is that G+ will go through another re-branding, but will by and large remain the same. Streams are the new Circles — #amazeballs. One of the needs that G+ fit was the ability to segment a social site based off your own personal interests as you define.

So rather than have every connection all jumbled together, you can watch and interact with each Stream individually or as a whole. This need has not really been done better in any  other social site, so there’s still a need to keep supporting it.

So in terms of re-branding, I’m betting it will happen this summer if not sooner.

The real question is what will happen to Twitter.

Cormac Reynolds

How often do you use Google Plus? I’m a semi-active Google+ user. It’s was a fine platform in a lot of ways but just lacked the x-factor – an identity. It was a sum of a number of other social media site’s parts. When I think of social media sites this is what I associate:

Facebook – the big one I use everyday Twitter – the short, trending one for news and up to the second opinions Instagram – the retro, cool picture one Pinterest – the one with lots of wedding dresses and soft furnishings Google+ – the one that’s a bit of all of these that Google (or the SEO communities paranoia) made SEOs obliged to use

I think it speaks volumes why it never took off. Then again the last social network I truly loved was Bebo.

So, in a few words, no I don’t really care!

What do you think is the future of Google Plus?

I’d say about a year we’ll see a further fragmentation and then a disintegration in the most part. Google may split its stronger/ useful parts into new services or use them in different ways. I did a MBU interview on Google Authorship and its future – general consensus was it’s probably dead too. It was a big part of G+ for a lot of us in this industry I’d imagine. All change so!

Erik Emanuelli (No Passive Income)

How often do you use Google Plus? I’m not a Google+ addicted, as I post updates in my profile just once every week.

Surely I will not miss it if it’s going to be removed.

My favorite social media channel for marketing still remains Twitter.

What do you think is the future of Google Plus?

When Google Authorship was killed, I found it an injustice to users. After all, it is known that Big G has reached an extreme power and their commercial purpose is known to many.

Regarding the Google + social platform, I don’t think is going to close, but surely there will be some major improvements.

Whether will be the future of Google+, a lesson learned is not putting all your digital marketing eggs in one basket.

Relying “just” on Google (its services or traffic) is a bad move, we should become “independent” and  include “all things about Google” only as a part of our whole business strategy.

Jason Quey (Gamification Marketer)

How often do you use Google Plus? I currently use G+ about once a week, but I see a lot of potential value in it. The two biggest upsides to it is segmenting your users and creating/joining a community that can also let the users know about what’s happening in their inbox.

There’s also some value in having your search results pop up with your name and picture to those you’ve connected with too.

What do you think is the future of Google Plus?

Personally, I don’t see Google+ really going away. Although Google has been detaching itself from the project, there is a large enough user base that someone will finally find the right use for it.

I’ve noticed a lot of teens have started to gravitate toward using G+ over Facebook, perhaps because they enjoy the exclusivity away from their parents prying eyes, but without the debauchery of SnapChat.

Todd Mumford (Founder & CEO of Riverbed Marketing)

How often do you use Google Plus? I see Google+ more as a necessary place that you should have a presence on, so long as it’s live. It’s Google’s owned social entity and this fact should not be ignored. Despite the lack of participants it could still be a disadvantage to not be there. I’ll make sure we have a presence there so long as it’s available, but I would not miss it if it was canned tomorrow.

What do you think is the future of Google Plus?

Google + never received the kind of traction, nor attracted the audience it was intended to capture. This was mostly because it wasn’t innovative or disruptive enough and other social media networks like Facebook have a deep and meaningful market share. My feeling is that Google + will be a distant memory, probably by 2016.

Social communities are building at the experience level now, independent of specific networks. Facebook is likely the last to market for large scale social startups. The new trend is social experiences, on the toes of the “Internet of Things”. Social networks will ultimately be a thing of the past as “social networks” are absorbed into “social experiences” and baked into the product, service and living level.

David Leonhardt (President, THGM Writers)

How often do you use Google Plus? I love Google Plus and I use it more than any other social network.  I have over 40,000 followers, and I have put a lot of effort into building those connections.  I would miss it terribly if it was closed down.

What do you think is the future of Google Plus?

I am not totally sure what the implications of splitting the social network from the photo galleries could be. Perhaps Google wants to do something more with the photo galleries. Google Plus is much bigger than predecessors like Google Buzz, so I am wagering that they won’t close it down.  With Communities, Circles and Hangouts, it is also a richer experience that FaceBook and LinkedIn don’t match.  My money (and time and effort) is on Google Plus remaining for the long haul.

Brian Lang (Small Business Ideas Blog)

How often do you use Google Plus? I’d say I’m a semi-active G+ user. I would miss it if it went away as it does provide another platform to connect with others. 

What do you think is the future of Google Plus?

I don’t think Google will completely kill of Google Plus. This isn’t the first time Google’s tried to create a social network, so it clearly sees value in that. And they already have a sizable group of active Google Plus users.

Instead, I think Google will morph it into something else that aligns with its own goals. I would guess that they would make changes so that they can incorporate ads easier. But more importantly, they will also make changes to try to attract new users. 

It’s hard to say when these changes will occur, but considering the recent announcement from Bradley Horowitz, I think something will happen sooner rather than later. 

Don Sturgill (Writer, Dreamer, Believer)

How often do you use Google Plus?

I had big hopes for Google+… I bought into the hype about it being the hub of Google, the importance of authorship, how any writer not on G+ was headed towards obscurity. 

We now know it was all hogwash.

It’s just like the “Don’t be evil” motto. At one time, it was believable. Before long, it became obvious Google is committed to no one but Google.

Another dream burst.

What do you think is the future of Google Plus?

The future of G+? It will continue to mean less and less. Devotees will move elsewhere. And — if Google keeps showing its monster face — the whole deck of cards will tumble behind it.

This year… Google+ becomes the home of Google fanboys and girls. Everyone else moves to Ann Smarty’s new social media platform: Don’t be evil (really) :)

Here’s the rock and hard place: Entreprenuers start off with visions of saving the world. Successful startups end up being either sold off to the highest bidder or taken over by corporate cogs.

All you have left is the once-trusted brand name. But the core becomes rotten. Such is life…

Peter Lunn (Digital Marketer, Cracking Media UK)

How often do you use Google Plus? Yes, I am and have been so for the last 18 months. For me Google+ is the closest social networking experience to offline face-to-face networking. There is a depth and breadth to relationships and engagement that I have not seen before on any other social networking platform

What do you think is the future of Google Plus?

Despite the continual flow of incorrect and misplaced assumptions by the press on the demise of Google+, I do think Google need to work harder at marketing Google+ and working with the many committed and active users to make it work better for a broader audience.

An example is that they re-branded Google Places nearly a year ago to bring Google+ more front and center into Google My Business. But nearly a year on, adoption by business is slow, because most businesses don’t know about it! There’s an initiative for Google My Business in the USA called GYBO, but nowhere else. So in the vacuum of information, the press fills the void with Google+ is dying/dead articles – and people believe them because they don’t know any better.

I don’t think we will see decoupling of the products in the way it’s been suggested, but Google will need to do a better job of bringing businesses and people into the “Google+ experience” through marketing the different Google+ products better. When will this be? Of course I don’t know, but I think unless they do so in the next 12-18 months then it may be that Google+ as we know could well be unrecoverable.

Greg Coopers (Helping small and medium sized businesses use LinkedIn to grow)

How often do you use Google Plus? I am an active G+ user. I have used G+ to build a strong international network and build my personal brand. I don’t believe that G+ will go away it is part of the fabric of what Google do linking together all the key properties. It may however be re-branded and the Google+ name could disappear.

What do you think is the future of Google Plus?

It would make no sense for Google to “desocialise” it’s properties so although Google+ will like other platforms evolve I think it is here to stay in one form or another. In my experience in the UK there is an upsurge of interest in Google+ from the business community who appreciate both the search and local marketing benefits.

Ivan Widjaya

How often do you use Google Plus? I’m basically using G+ for broadcasting my blogs’ recent updates.  So I don’t think I will miss it.  I was one of the first movers and gained some following – easily, so…

There are some benefits of getting into G+, but it’s not as significant as before. IMHO, I think Google made a mistake by adding G+ as a perk for SERPs.  There are marketers who joined G+ for the wrong reason (read: for SEO) The perk has been pulled out, and what’s left now is plenty dead, fake accounts. Not good.

What do you think is the future of Google Plus?

I am a follower of Gary Vaynerchuk.  He’s a social media all-around guy, and when he talks about social media, I listen. Carefully.

He said that by 2020, there are two major social media sites that will be shutdown: Google+ and Tumblr (I’ve written about this on one of my posts)

GV says that the main reason for the extinction is that both are owned by big corporations, and big corp politics don’t suit social media platforms.  So, in my opinion, Google Plus will disappear – just like any other social media platforms before it: Mixx, BusinessWeek’s BX, Chime.in, and so on.

To note why I trust GV: He said it on late 2014, and it’s happening right now. So… I think I will have to agree with GV: Google+ will be gone in 5 years time.

Denisa-Alexandra Cinca (MyBloggingThing)

How often do you use Google Plus? Yes I am an active Google+ user, usually I share my blog posts on my Google+ profile and in a few communities. If it goes away, yes I think I will definitively miss it.

What do you think is the future of Google Plus?

I don’t think that Google Plus will ever go away, it’s just my opinion as I don’t see it happening in the near future. I think Google+ will continue to evolve in the future but I’m not sure how things will be in the next years, will just have to wait and see.

Jan Kearney (Local Search Consultant)

How often do you use Google Plus? On a personal level, I’m not the most active G+ user.  Of all the “social” sites it is my favorite and I pop in most days to scan communities and comment.  

On a business level, Google Places is now Google My Business and an integral part of G+.  My days are spent grappling the Google and I’m often logged in clients GMB accounts rather than my own!

Will I miss it if G+ goes away?  Of course I will, but I don’t think G+ is going anywhere any time soon.

What do you think is the future of Google Plus?

I’m in the Google+ is Google camp.  I really don’t think G+ will go away.  

People have said G+ is dying since 2011, I think it’s because they view it purely as a social platform something like Facebook.  That thinking quickly leads to disappointment because people tend not to live their lives out on G+.  Public feeds aren’t as cluttered with passive aggressive updates, checkins and pointless statuses saying how people feel today.  There’s still cats though…

For the average person on the street (like many people I work with) the silence is deafening.  They’ll post a few updates and wander off back to Facebook without exploring the idea of posting to specific circles or joining communities – the more social part of G+

Yet G+ is still working away in the background via the services they use everyday – Gmail, YouTube, Maps, Chrome and more.  Silently collecting data, Google really doesn’t care if you are social or not!

No, I don’t think G+ will go away.  No doubt it will continue to evolve and change.  I would expect a re-brand and relaunch of the social aspect of G+ at some point over the next year or so.

Craig Fifield

How often do you use Google Plus? Google+ is the only platform I enjoy and use with any regularity.. so yeah, I’ll be a little pissy if they shutter it.

What do you think is the future of Google Plus?

The data that Google gains from having their own social layer is something they’ve wanted for many years in order to keep up with Facebook and the other networks.

Google+, although smaller than the other networks, provides that value and it is a well designed platform that people truly enjoy using. G+ may not be the Facebook killer many were predicting, but unless there’s a cost to running it that I don’t see, G+ is here to stay.

The post So What’s the Future of Google Plus? appeared first on SEO Chat.

Source: SEO Chat | So What’s the Future of Google Plus? | 23 Apr 2015, 12:45 am

The provider of affordable website hosting presents - How To Use Twitter Chats for Business and Brand-Building

Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation.

You need to research the likely target audiences of a Twitter chat by examining the tone and tenor of the hashtag. The hashtag is a clue to the type of information need the audience will have. You also have to be prepared with the right brand voice to use (one of authority and credibility) and make sure you cover all your bases by having something prepared in advance to say about your brand to the audiences of the chat who may be at diverse levels of brand awareness. Finally, its critically important to follow up on a Twitter chat.

When you go through a Twitter chat after the event, you can usually segregate the audiences more clearly according to the stages of their decision-journey they are in with respect to your product. Make sure to send up the right follow up information to the right Tweet-chatter to help him go  one step forward towards your brand on his purchase journey.

Tip: If you are convinced, check out our calendar of marketing Twitter chats to visit weekly. That’s Google Calendar that can be exported to pretty much any calendar app you need!

Source: http://shobhaponnappa.com

The post How To Use Twitter Chats for Business and Brand-Building appeared first on SEO Chat.

Source: SEO Chat | How To Use Twitter Chats for Business and Brand-Building | 16 Apr 2015, 10:11 pm

The provider of affordable website hosting presents - Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter

Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit your website.

Having lead nurturing implementations, alerts to subscribers on new content, and progressive actionable steps to retain contact at every step of the process is key. Focus on retaining your twitter audiences by giving them something actionable to do such as subscribe to a newsletter, or download an ebook.

Remember that most Twitter users are typically in the early discovery stages and will need a lot of coxing to convert. Giving the Twitter visitor a simple conversion path to maintain contact and then providing additional education-rich content will nurture trust and push that contact that much closer to your goal.

Further reading: 12 Ways To Improve Website Traffic, Leads, And Sales

Now, here are some actionable tips, tools and case studies on making the most of Twitter to generate more leads and discover new opportunities!

Firstly, increase the click-through

Gary Dek of StartABlog123:

Ultimately, I don’t think you can really gauge what Tweets turn into leads because conversion is an on-page issue.

However, Tweets with the highest click-through rates that will give your brand the opportunity to convert social media traffic into leads include the following elements: pictures or images attached, 1-2 hashtags of trending or popular industry topics, a link to a valuable free resource, a link near the beginning of the post to catch the user’s attention, and the right timing.

By combining all of these tactics, social media marketers significantly increase the chances of a click-through, and the rest is a matter of conversion optimization.

Use Twitter cards

Twitter cards allow for the summary of articles, photos, feature post images, apps, media players and product snippets to be added to your Tweets. Twitter users are therefore more aware of what they are clicking and where they will be taken, giving them more confidence to click on the links knowing that it is somewhere they are interested in visiting.

This has been a significant driving force that has helped generate more qualified traffic to your website.

(h/t to Mike Shaw of Tower Marketing @towermarketing)

One of the most interesting Twitter cards to experiment with is Lead Generation Cards.

Jeffrey Romano of WP Lighthouse explains how to make the most of these:

If you have a sizable following on Twitter, using Twitter Lead Generation Cards can be an effective technique to build your email list. If you’re still starting out on Twitter, what you can do is reach out to whoever shares your content and ask them sign-up, regardless of whether they follow you or not. 

In order to make use of Twitter’s Lead Generation Cards you need to be a Twitter Advertiser, i.e. you must have input your credit card information. The second tip is simply to regularly tweet a link to your squeeze page. By tweeting the link once a week you won’t annoy anybody, but you will probably get a few new subscribers, especially if you use hashtags and images when you tweet. 

You can also link to your squeeze page in your author bio, which is actually a part of your profile that many new followers will read. I would strongly suggest that in your squeeze page you offer an irresistible email incentive that visitors will want to sign up for. You can then develop your relationship with your subscribers and turn them into leads. 

The final tip is to have a specific squeeze page that is targeted to people who click-through from Twitter. In this targeted squeeze page you recognize that people have clicked-through from Twitter. You might say something like “Thank you for dropping in from Twitter”. When visitors notice that you ‘know’ they are coming from Twitter, it makes their on-site experience more personal and memorable (since not many people use this technique).

Tweet at the right time

This is something not to go crazy about but definitely to experiment with!

Make sure you target people at the time they are most active. You can use a program called Tweriod to know when your followers are online. You should then schedule your updates to be posted at this time.

Thanks SoBold for the idea!

Further reading: So, What’s The Right Time To Tweet?

Post consistently

Because the life of a tweet is only 20 minutes, posting consistently is critical. Social media leads aren’t “searching” for a solution the way organic traffic is, so there’s a longer buying cycle involved.

Share your latest blog article on Twitter, then when someone clicks through, capture their email address with a great offer.  You can then follow-up with more content and eventually offers that convert to sales.

(The above tip has been provided by Maria Peagler of Social Media Online Classes)

Romance your leads and personally engage with them Case study: Gary Vaynerchuk closed a 4 million deal by spending a total of 17 minutes on Twitter

Here’s the story and the keynote (h/t to Ivan Widjaya of Noobpreneur.com and Biz Penguin):

(starting from 22:09 to about 26:30)

Here’s how he did it:

Step 1: GV typed the name of the CMO of a company that he ‘targets’ on Google search.  Add a word “Twitter” and “Facebook. He found 6 leads, which 2 of them are on Twitter. Step 2: GV follows both on Twitter. Step 3: Build a relationship. GV didn’t pitch right away. Instead, what GV was doing is just watch what both leads are talking about on Twitter. One of the lead was talking about Kolten Wong, a baseball player – he’s really into him.  GV himself is an avid fantasy baseball enthusiasts, so when the season started, GV decided to win Kolten Wong into his fantasy baseball team.  The CMO, who also played fantasy baseball, also drafted him, for some obvious reasons.  The pitch started when the CMO tweeted about Kolten Wong, and GV jumped into the conversation saying that he has Kolten Wong in his fantasy baseball team. And the tweet conversation continues. Step 4: After exchanging tweets for some time, the CMO finally noticed on GV’s Twitter profile and ask GV, “What’s Vaynermedia?” and later asked GV to send him a DM. Then the rest is history.

Lesson learned: Romancing your leads and personally engage with them – and talk about their interests, not about business.  Play the long game, and when the time comes, pitch your business

Connect to people behind the brands directly

This case study from Roxana Nasoi from SERPlified is similar to the one from Gary:

The story: I’m in a group of social media managers and community managers on Facebook. Opposite to the usual FB group, this one is as alive as it can be and it connects people worldwide. Last week, I came in contact with the Community manager of Trello. And oh, I love Trello, I’ve been a fan and a user for about 2 years now. 

How I interacted with them: Brian, the CM of Trello posted a question, he needed help in developing a program, I volunteered to have a Skype chat, in the meantime I finished my reviews of brands I love and use on G2Crowd.com and Daniel posted my reviews in a Q&A on the G2Crowd blog. I shared with Brian my review of Trello, he loved it, we connected via email, Twitter and Skype. Somehow, his colleagues got hold of the Q&A on G2Crowd, so I ended up with about 10 new followers all in the Trello company and a lot RTs and Favorites. 

To continue the thrill, I mentioned the guys from Glip (they integrated Trello in their platform so it goes hand in hand) and I got another round of new followers and RTs. Overall, that interview got 13 RTs. And I ended up with 42 new followers for last week, half of which came through connecting with these 2 companies. 

Bottom line is: the best way to create a Twitter experience is to interact with people behind brands. Don’t be afraid to connect with your favorite products’ Community Managers or Social Media managers; Review your favorites using review platforms; Mention them on Twitter, to remind them that “Hey, you matter in my life and guess what? Your product helps me in my business”. And they will RT with all their heart.

Not to mention, you’ll get followers from inside the company, which means any issue you might have in the future or any question will be answered: you just managed to turn Twitter into a Social CRM.

What are your tips? Please share them here and I’ll update the article to add your tip or case study!

The post Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter appeared first on SEO Chat.

Source: SEO Chat | Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter | 14 Apr 2015, 8:39 pm

The provider of affordable website hosting presents - How To Increase Conversions Of Your Inbound SEO Leads

Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming from online search. Beyond these organic leads, Adwords, word of mouth referrals and content marketing were all extremely popular marketing channels to secure inbound leads for business.

Inbound lead generation is often regarded a better alternative to cold calling and cold-emailing. This is because the leads that you receive are from targeted prospects who are looking to hire a marketing agency. On the other hand, cold calling requires experience with sales and is often a numbers’ game.

However, such inbound leads are not as easy to convert as they appear to be. For one, prospects looking to hire a consultant seldom send out feelers to just one company. They often fill out enquiry forms on multiple websites that they come across on Google. This way, it is not only easy to evaluate the various bidders, but thanks to competitive bidding, they can often extract a sweet deal. As a marketing agency, you have to hence compete with other providers for the client, although it is technically an inbound query.

So how do you convert these leads better? Here are a few tips to remember.

Always capture phone numbers

Your customers are spoiled for choice today thanks to the internet. But even today, a number of marketing agencies do not bother displaying a lead generation form on their website and simply wait for the prospect to call them for appointment. Prospects do not call up agencies as much as they used to. The onus is on the agency to call the prospect and fix an appointment. So the first thing to do is display an enquiry form and gathering the prospect’s phone number.

Call back immediately

Think of this from the perspective of the prospect. They have just realized that their website needs work and they are spending a lot of time evaluating various providers to identify good agencies to work with. If you call them back the instant you received an enquiry, you are likely to catch them at the very moment they are seeking an agency. Waiting for it to be business hours or getting back “within 24-48 hours” is not really something that a prospect wants.

Set up appointments to discuss audit reports

One reason why agencies take the cliched ’2-4 working days’ to respond to enquiries is in order to thoroughly study the prospect’s website and provide them with useful inputs while talking to them. While this is noble by intent, it does not help converting clients. Instead, the strategy that works is to call the prospect immediately after receiving an enquiry and asking for an appointment date. This way, you can demonstrate to the lead that you can be trusted and is “always available”. Also, setting up an appointment ensures that the prospect does not go ahead and finalize another agency before they talk to you.

Discuss face-to-face whenever possible

The points mentioned above are not “strategies’ in the sense that they are the bare-minimum that an agency must do in order to be seen at least as qualifiable as the rest of the agencies that the prospect is talking to. For higher conversions, you must however walk the extra mile and see if you can set up a face-to-face meeting. Nothing establishes credibility and trust like a physical meeting does. In doing so, you shall be able to establish a personal rapport with the prospect; something that other agencies may not have. This typically helps with raising your conversion rates. However, do realize that this is only helpful if the expenses in meeting prospects justifies the project costs.

Do you rely on inbound leads for your SEO business? What tips do you have for fellow marketers looking to increase their lead conversion rates?

The post How To Increase Conversions Of Your Inbound SEO Leads appeared first on SEO Chat.

Source: SEO Chat | How To Increase Conversions Of Your Inbound SEO Leads | 10 Apr 2015, 3:00 pm

The provider of affordable website hosting presents - Majestic @TryMajestic Turns Link Analysis into a Game

Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game!

The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic and looks like this feature is going to help discover more of them.

You’ll be rewarded each time you discover and use a feature for the first time

Some of the features are repeatable (so you’ll be rewarded every time you use it)

Majestic Awards is further enhanced by introducing a leaderboard which creates a multi-user competitive element to the game as you compete not only with yourself, but with all other user s of Majestic . Only the top 10 leaders are ever shown, but you are able to see how you compare to the leaderboard at all time. Opting out is possible for nervous users, but research has shown that turning complex websites into games creates for stronger engagement over…

It’s an interesting step for a SAAS company! Gamification will surely make using Majestic much more fun (Backlink analysis tends to lack the fun component!). Plus, it’s a huge incentive to discover hidden (yet awesome!) features!

If you don’t already have a profile you can submit one for verification right now.  You’ll receive an award for that!

Read the official announcement: Learn and collect with Majestic Awards

The post Majestic @TryMajestic Turns Link Analysis into a Game appeared first on SEO Chat.

Source: SEO Chat | Majestic @TryMajestic Turns Link Analysis into a Game | 8 Apr 2015, 5:45 pm

The provider of affordable website hosting presents - Video is Everywhere Today

As a small business today, you simply can’t have enough funds to promote your brand, and this is why you need to find inexpensive, yet efficient methods to get more exposure! One way to achieve that is video marketing, and before you navigate away from this page because you think that video marketing is super expensive and only for the chosen few, bear with me for a minute.

Today the costs of video marketing are much lower than you would think, making video marketing an amazing investment into the future of any company. It used to be that you needed fancy cameras and super complicated software that only a rocket scientist could navigate, or sell your soul to the devil so you could afford to hire a video agency. But not anymore, today all of us are walking around with an HD camera in our pockets, and video software is getting more and more powerful and easier and easier to use.

And besides being easier and cheaper than ever to use video marketing, there are a bunch of real, actual rewards to using video marketing. Here are a few of them:

Better SEO

If you didn’t already know it, YouTube is a huge untapped SEO goldmine. In fact, YouTube is the worlds second largest search engine (and often it’s easier to acquire a first page rank with a video than a blog post) and can be a massive traffic driver to your business.

Being first in the search engines will help you drive traffic, and the same happens on YouTube as well. Through video marketing you get better rankings for your keywords, which means more traffic, more customers and a higher revenue margin in the end. Google (and other search engines) place a lot of importance on videos and see them as supporting signals for the quality of your site’s content.

Traffic generation                                                                                                         

Thanks to the ability of ranking higher in search engine results, video marketing simply generates a lot of trafficto your website, traffic that allows you to raise brand awareness and grow as a company in the online world. Every marketing tactic that can create leads is good and you shouldn’t ignore the potential gold mine that is video marketing.

Video can be used in a variety of places, for example social media, websites, as Google AdWords (YouTube pre-roll ads), as case studies, tutorials, testimonials, company culture, explainer videos, special offers, digital signage and a host of other use cases. Good video marketing comes from an understanding of which channels and type of video work for your brand and target audience.

Social benefits

Videos can be seen as the driving force when it comes to online content, and with video marketing you can harness the power of video on social media, something that can lead to some very impressive results.

Users love visual content, and having a strong presence on social with video will surely delight your audience. Big brands have used video on social media for a long time with good results, and you should as well.

Customer engagement

Videos engage people more than other content, which helps you build a community! That video engages people are a fact, with Diode Digital reporting that video promotion is 600% more effective than print and direct mail combined. As well as that, the report states that before reading any text, 60% of website visitors will watch a video if available.

And these figures are consistent if you look at B2B as well. Compared to text, 59%of senior executives favor video, 75% view videos whilst at work, and 65% visit a website after viewing a related YouTube video. Videos are a wonderful way to generate a name for your business, and at the same time you can get real, valuable customer engagement.

Press and exposure

Videos also help your business when it comes to connecting with the press, since you can engage with the press much faster and at the same time in more of an interactive manner. Well produced video give you credibility and authenticity.

Through video marketing you can, at the same time, obtain the much-needed exposure you need, because publications can link to your videos immediately and share information with their readers a lot faster.

Inexpensive

Many people believe that video marketing isn’t for them because it’s so expensive and complicated to get started with. But fact is that it’s a very efficient marketing tactic while at the same time it doesn’t cost that much to begin with.

Unlike other marketing methods that require a lot of investment, video marketing is nothing like that, because even with just a small amount of money you can easily obtain the exposure and help you need at any given time! Today it’s easy to make great video, either by yourself and your smartphone camera, editing in free tools like iMove or using video templates from services such as Shakr.

In conclusion, video marketing is a very efficient, inexpensive and engaging way to promote your content online. With the help of video marketing, any small business can obtain astounding results by successfully promoting their brand in the online world.

Video marketing has started a new era in the promotional world, and with its help, any business can achieve success. At the same time videos always have the capability to become viral, so video marketing is definitely the way to consider if you want a to promote your business online!

The post Video is Everywhere Today appeared first on SEO Chat.

Source: SEO Chat | Video is Everywhere Today | 1 Apr 2015, 7:58 pm

The provider of affordable website hosting presents - 7 Apps to Run Your SEO or PPC From Your Phone

Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a lot of time out of the office.

While that makes your professional life a whole lot easier, it can be a challenge to narrow down the most useful apps. According to Statista, there were 1.3 million mobile apps in the Apple App Store alone in September, 2014. To help save you an endless amount of time scouring through Google Play or the App Store, here are seven incredible apps that you need to use for SEO, PPC, AdWords and Social Media campaigns.

Note, before using 3rd party apps, make sure things are approved with your employer (if you are in-house) or your client (if you list tools that you utilize in your agreements). 86% of apps used for business were not sanctioned in 2014, and the last thing you’ll want to do is add to that number and the amount of Shadow IT issues occurring with third party apps.

MarginWeb Website & SEO Toolbox

This free app is absolutely essentially if you own a website. It runs tests that check your social media presence, Google ranking and the amount of backlinks. It also provides suggestions on how to optimize your website, such as the proper length of titles and description. It also notifies you of any broken links and even comes equipped with keyword suggestions so that you can optimize blog posts and ad campaigns.

Serps.com

SERPs provides a powerful app for Android and iOS users that delivers daily SEO data, like ranking, link metrics and monitoring of organic traffic. It even integrates with Google Analytics so that you can discover which keywords are most effective. Other features include being able to spy on your competitor’s backlinks, local rank tracking and having the power to run test which techniques are working for your business.

You can install the SERPs.com app for free, but you’ll need a login to continue. This means that you’ll have to purchase a plan. The Starter plan begins at $999/month.

Google Analytics App (Android) / Analytics App for Google Analytics (iPhone)

Google Analytics remains a necessity for SEO. With the Google Analytics app you’ll have real-time reports that highlight your page’s traffic, visitor information, how long people stayed on your site, which content is performing best  and your AdWords campaign is performing. That’s a lot of information at your fingertips for free – there is a premium version if you need something more robust.

Google AdWords Express App (Android / iPhone)

Speaking of Google, there’s also the AdWords Express Apps that you should also download if you want to reach more customers. Through this app you’ll be able to create an ad in under 15 minutes, which will appear in Google search results, Google Maps and select partner sites. Once your ad is up and running you can then view how many calls or clicks it is generating. You can also adjust your budget accordingly. It’s a great solution for both online and offline businesses.

HubSpot

Why is HubSpot such a popular tool for marketers? Because it pretty does everything you want and need when it comes to your marketing campaign. Whether it’s scheduling social media posts/emails, monitoring what others are saying about you online, review effectiveness of marketing campaigns and connect with leads with through Contact Records. Now you have access to all of this information through the HubSpot App – available for both Android and iPhone. After your 30-day free trial, you’ll have to select a plan which starts at $200/month.

Hootsuite

Hootsuite is another tool that is often discussed among online marketers because it’s one of the best social media tools available. Not only can you plan Facebook posts or Tweets, you can assign tasks to team members and review analytics reports. You can also target audience by location, listen to the online conversations involving your business, locate better leads, create a social media marketing campaign and provide customer service. Hootsuite has a Free plan, but the Pro Plan starts at only $10/month.

Feedly

If you’re looking to curate potential content ideas, stay up-to-date with the latest industry news or see what your competitors are sharing, then look no further than Feedly. If you haven’t heard of Feedly, then just know that it’s a news aggregator application which allows you to select the feeds that interest you the most. It’s a free service that can run on Android and iOS devices, which means that you can keep check your feed whenever and wherever you want.

What are some of your favorite SEO / SEM mobile apps?

The post 7 Apps to Run Your SEO or PPC From Your Phone appeared first on SEO Chat.

Source: SEO Chat | 7 Apps to Run Your SEO or PPC From Your Phone | 24 Mar 2015, 3:20 pm

The provider of affordable website hosting presents - Free Tools to Do A Competitor Blog Audit

Your content is one of the greatest tools you have at your disposal, from a marketing point of view. It gets your name out there, attracts attention, bring in regulars, markets your brand, builds your authority, connects you to other experts… you would be hard pressed to find a way it wouldn’t be helpful. Having a consistent, high quality blog can launch your entire career, and turn a hobby into a money making venture.

But how does it rank with the content of your competitors? Competitor blog audit involves gathering data that allows you to compare your work with someone else’s, or to get a feel for what your target audience is looking for in a successful blog. It is something that every blogger should be taking part in regularly; to make sure they are constantly evolving with the needs of their potential readers.

Step 1 – Determine Your Competition

While you may be able to get some idea of what people are reading by looking at the biggest industry blogs on a topic (such as TechCrunch or Gizmodo, for example), chances are that you are nowhere near their level of visibility. Maybe someday you will be, but for right now you should focusing on websites that are more direct competitors.

Put as few as three on this list, and as much as five. If after you have made this list you feel the need to put some big names on there, one or two could be added. Just keep in mind that these big names will be best case scenarios for the future, as a goal in mind. When comparing their data, it should be as part of a longer term strategy, with the bulk of your information coming from the direct competitors to start out with.

Helpful tool: Use BuzzSumo to find recently active and successful blogs on any topic!

Step 2 – Look At What Content They Provide

Not all blogs are all about text blog posts. Multiple media forms is just a part of an overall, well rounded content strategies on the web today. Look and see what your competitors are doing on a regular basis. Infographics? Podcasts? Videos? Slideshares? Mini clips, like Vines? Comics? Are they specializing in one or two, or have they branches out into every niche possible?

Helpful resource: Here’s an easy guide to understand blogging easier

List all content under each name, and see what sites have what media in common. You should be able to narrow down what is working and what isn’t based on who is trying what.

Step 3 – Figure Out What Is Popular In Each Media Type

It is pretty simple to get an idea of what is bringing in the most benefits for your competitors blogs. SEO ranking is part of this, but we will look at that in another step. Right now, you should be looking at their engagement.

Helpful resource: Give this tool any blog RSS feed and it will pull out recent articles and their social media numbers

Comments, social media shares, and referral traffic present a clear picture of how people are reacting to those topics, the tone of the post, and the media style. Take a collection of links to the most engaging content on those sites, and include it in your spreadsheet.

Step 4 – Start Sorting Out The Most Popular Posts In Each Category

Take the links you are finding, and start sorting them into categories by media type, topic, or style. That will give you a look at what is working most for each site. Note any patterns that begin to emerge, where the sites have data in common. If three of your five competitor blogs are getting a lot of engagement on posts that include infographics, but not a lot on audio podcast downloads, that should tell you something.

Helpful tool: Our Social Media Tool will process lots of links for you and return helpful social media stats and author details:

You can also start to compare these links to your own content, to see what it has in common (or doesn’t) with your own posts. This process is excellent for pointing out things you may have been doing wrong, or just not quite nailing down.

Step 5 – Look At Competitor’s SEO Tactics

Finally, you want to know how people are driving traffic through direct searches. That means taking a look at the keywords they are properly exploiting, and those they aren’t.

Tool: Website Crawler and XML Sitemap Generator

You may be able to find some keywords they aren’t targeting, and take advantage of those ones yourself. Or find some keywords that you should be pushing for, as pushing past their SEO rank is an easy way to start getting more traffic.

What To Do With The Data

Essentially, this is just a way to seeing what is working for others, and what isn’t. How you choose to use it is entirely up to you. You could either start to focus on the same topics and media types that they are, or you could go the alternative route and start to focus on the areas that they are lacking. Both have a chance of improving your content strategy, and so boosting the popularity of your site.

Personally, I prefer to use it more loosely. I will see what topics or content get the most mileage, but will try and find a way to incorporate that into my own interests and work. Never forget that while you are auditing your competitors to see how they are improving their own success, you don’t want to copy them. You have your own strengths, your own readers, and your own style. You want to be easy to distinguish from the rest of the crowd.

Conclusion

You should be conducting a competitor audit at least once every few months. It just lets you keep an eye on rival sites, as well as find opportunities to connect with others, or get warning when something on your own site needs to change. As you can see, the positives are endless.

Do you have any tips for conducting competitor blog audits? We would love to hear about them, so let us know in the comments!

The post Free Tools to Do A Competitor Blog Audit appeared first on SEO Chat.

Source: SEO Chat | Free Tools to Do A Competitor Blog Audit | 17 Mar 2015, 8:59 pm

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