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The provider of affordable website hosting presents - How To Design A Stylish Google Mobile Friendly Website

Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market.

Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, but with Google’s decision to require mobile-friendly websites from its users, websites owners are now facing a choice: ignore the new directive, and risk sliding down the search engine rankings, or obey the directive, and try to make your site more mobile friendly.  

If you are not sure how to convert your website, there are a few simple steps that you need to follow in order to make sure that your site is ready for mobile searches.

The first steps towards changing your site

You need to start your changes by reading the advice offered by Google on its Webmaster’s pages.  This can offer you tools designed to help you learn how mobile friendly your website is, develop your third party software to ensure that it is suitable for mobile users, and will also supply you with advice such as mobile SEO, or more information about the technology you will need. There is also advice about how to work with a developer to improve the mobile-friendly benefits of the site.

Secondly, you should also learn the five ways to improve your mobile technology. These include: creating defined viewing areas to allow the website to sync with the screen size of the device; creating content that is confined within the viewport, so that there is no need to scroll across the screen; introducing fonts that are scalable so your content can be viewed by mobile users; touch-friendly elements that allow users to easy access the buttons they want, and mobile-friendly visual elements and movement between pages.

Advanced steps for improving your website

Once you have implemented Google’s current guidelines for your website, there are still other steps that you can take to ensure that the site is attuned towards mobile users.

The first thing to do is to check the CMS recommendations provided by Google. Make sure your CMS integrations match with Google’s advice. You should also make sure that the load time for your website is still working at a high speed.

Page loading speeds should be a focal point of any website design, and are considered pivotal to good search engine rankings. You can check Google’s page speed rankings, or simply visit your site using a mobile phone or tablet. Thirdly, you should look at the content of your site, including optimizing images so that they don’t slow down your page, and ensure that nothing on the site uses Flash, which isn’t suitable for mobiles.

You should also ensure that your site hasn’t blocked retrieval of JavaScript, Image Files or CSS by Googlebots.  Lastly, make sure that your 404 messages are able to take in mobile searches, so that you don’t simply display an error signal to your mobile users.

The post How To Design A Stylish Google Mobile Friendly Website appeared first on SEO Chat.

Source: SEO Chat | How To Design A Stylish Google Mobile Friendly Website | 21 May 2015, 10:13 pm

The provider of affordable website hosting presents - How To Use the New @SPYFU for Smart Competitor Analysis

The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques.

There are hundreds of tools out there for competitor analysis. Some are free, most are not. One of our favorite tools is SPYFU; which we have been using since 2013 for our keyword research needs. They recently released a new version that lets digital marketers do more than keyword research.

Whether you’re new to SEO or are already an expert, use this tool for competitor research. Here’s how to perform competitor analysis on the three core elements of search engine marketing using the updated SPYFU.

Employ Clever Keyword Research

Don’t remove keywords from your campaign just yet. While modern SEO does not focus on them as much as we used to, they are still important for search queries and ranking. And when it comes to keywords, no one does it better than SPYFU. Faster, smarter, and more streamlined: you can quickly see which of your competitor’s keywords are ranking.

Go as far back as six years’ worth of data if you wish. Their new layout makes it easy to view how many terms gained in ranking, and which ones are losing. Plus, compare up to three competitors with their KOMBAT feature.

There are three things you want to look for when using this tool: keyword gainers (those that are ranking), exclusive keywords (terms you rank for, but NOT your competitors), and shared keywords (terms your competitors are ranking for, but YOU don’t).

Your goal is to keep your keyword gainers on the first page of search engines, like Google. Next, work on your exclusive keywords so they rank on the first page (if they haven’t yet). Remember: these terms are unique to YOU – so leverage them properly. Then, look at the shared keywords from two of your biggest competitors. Use the EXPORT function to save this list for further study.

Beat Them with Backlinks

What’s great about the new SPYFU is that it allows you to analyze the other factors of SEO, such as BACKLINKS. This makes it a one-stop tool for all your online marketing needs.

Now that you have a list of Shared Keywords, choose 5 – 10 phrases that you want to focus on, and then check on their backlinks. Use filters to refine your results. What type of backlinks are they? Why are your rivals ranking for them, but not you? Are they worth pursuing? How can you penetrate them?

Your goal is to know WHERE they are putting these keywords, so that you can utilize this to your benefit. For instance: upon studying the keyword ‘seo companies los angeles’, we found that one of the backlinks points to an article from a high-ranking website. This means that our competitors are using informative posts to gain quality links using the given keyword.

With this knowledge, you have two options: one is to post on the same website; second, is to gather similar sites and publish there. This gives you a chance to rank HIGHER for those shared keywords. Either way, now you know your competitor’s secret.

Less Stress – More Productivity

A smart competitor analysis eliminates the stress of creating new strategies and having to test them. Instead, know what has worked for the most successful brands, and experiment around those. Tweak existing tactics to suit YOUR business needs. There are limitless resources out there that a lot of companies are using all the time. All one has to do is to spot them.

The post How To Use the New @SPYFU for Smart Competitor Analysis appeared first on SEO Chat.

Source: SEO Chat | How To Use the New @SPYFU for Smart Competitor Analysis | 12 May 2015, 6:15 pm

The provider of affordable website hosting presents - Google To Promote Business Apps In Search

Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, and also to those who might not have realised that your app is available to them. With this new app feature, you can change the way that your apps are noticed by the public, and it may even help you to overcome negative reviews or enhance a poorly-performing app.

How searching for apps is becoming easier

As the internet becomes more app-focused, and more people are using app-based devices to interact with websites and software programs, so it is becoming clear that Google has to develop its search technologies to allow people to find apps more easily. The key to the new process of finding apps is a technology known as app indexing. This process allows you to make your app easier to find through standard searching

What is App Indexing?

If you are using apps as your main source of income, then you need Goole’s App Indexing technology. With this technology, you need to use a technique known as ‘deep linking’, which can be enabled through your developer’s console. Once this is done, you can then connect the app to your business website, which will allow it to be searched. The app needs to work in Google Play, so that it can be found by the new indexing API which specifically searches for apps with these new deep links. This will allow people searching for apps similar to yours to be able to find your app easily.

What else will I need?

In addition to these deep links, you will also have to set up messaging to Google, telling them when people are viewing your apps. This is known as Intent Filters, and will show Google that your App is being used. When the content is seen, the message for the API will tell Google that you have this content in your app, so that when someone searches for that content, the user can easily find your app. At the moment, the app won’t send more details than the title of your content, and its location, but in the future it is likely that app analysis will be used by Google to keep track of your content, and remove malware-containing apps.

What this change means for businesses

If you are running an app, then you will have to ensure that your content can be found by search engines. If you are not able to make the changes to your app, then it could be left behind as more developers start using this feature in all of their apps. What it means is that, rather than just using SEO in the title and meta-content of the app listing, you will have to optimise your app’s content, too, demanding a massive sea-change in the way people create and use SEO in apps.

The post Google To Promote Business Apps In Search appeared first on SEO Chat.

Source: SEO Chat | Google To Promote Business Apps In Search | 28 Apr 2015, 3:41 pm

The provider of affordable website hosting presents - So What’s the Future of Google Plus?

Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra leaving, lots of instances of Google Plus employees calling the project a failure, etc…) seemed to be proving Google Plus is there for not too long…

But is it really a failure? Is it really ever going away?

With that question I reached out to the actual Google Plus users… Let’s see what they have to say!

What’s your prediction: What will eventually happen to Google Plus and WHEN will it happen (months? a year? 10 years?)

Jon Wade (Blogger)

How often do you use Google Plus? I use it daily. I will miss it if it goes away because Google is the most professional social platform in the tech / Internet. Discussions are far more civilized and mature than elsewhere. But, I don’t think it will go away in a hurry!

What do you think is the future of Google Plus

I assume that Google plan to demerge some of their core areas to improve usability and engagement. Few people liked the integration of Youtube and G+ and while many photographers used G+, Picasaweb provided a better platform in many ways. 

Google will keep Google+, but maybe it will be more geared to networking, hangouts, chat and news sharing. I cannot see it ever going away because Google use it for so many core services now.

Steve “berto” Bertolacci (The Beard of SEO)

How often do you use Google Plus? Yes, I use G+ for both personal and work related things. And yes, I would miss it if it weren’t there. G+ fits a niche that doesn’t exist on most other social sites.

What do you think is the future of Google Plus?

My prediction is that G+ will go through another re-branding, but will by and large remain the same. Streams are the new Circles — #amazeballs. One of the needs that G+ fit was the ability to segment a social site based off your own personal interests as you define.

So rather than have every connection all jumbled together, you can watch and interact with each Stream individually or as a whole. This need has not really been done better in any  other social site, so there’s still a need to keep supporting it.

So in terms of re-branding, I’m betting it will happen this summer if not sooner.

The real question is what will happen to Twitter.

Cormac Reynolds

How often do you use Google Plus? I’m a semi-active Google+ user. It’s was a fine platform in a lot of ways but just lacked the x-factor – an identity. It was a sum of a number of other social media site’s parts. When I think of social media sites this is what I associate:

Facebook – the big one I use everyday Twitter – the short, trending one for news and up to the second opinions Instagram – the retro, cool picture one Pinterest – the one with lots of wedding dresses and soft furnishings Google+ – the one that’s a bit of all of these that Google (or the SEO communities paranoia) made SEOs obliged to use

I think it speaks volumes why it never took off. Then again the last social network I truly loved was Bebo.

So, in a few words, no I don’t really care!

What do you think is the future of Google Plus?

I’d say about a year we’ll see a further fragmentation and then a disintegration in the most part. Google may split its stronger/ useful parts into new services or use them in different ways. I did a MBU interview on Google Authorship and its future – general consensus was it’s probably dead too. It was a big part of G+ for a lot of us in this industry I’d imagine. All change so!

Erik Emanuelli (No Passive Income)

How often do you use Google Plus? I’m not a Google+ addicted, as I post updates in my profile just once every week.

Surely I will not miss it if it’s going to be removed.

My favorite social media channel for marketing still remains Twitter.

What do you think is the future of Google Plus?

When Google Authorship was killed, I found it an injustice to users. After all, it is known that Big G has reached an extreme power and their commercial purpose is known to many.

Regarding the Google + social platform, I don’t think is going to close, but surely there will be some major improvements.

Whether will be the future of Google+, a lesson learned is not putting all your digital marketing eggs in one basket.

Relying “just” on Google (its services or traffic) is a bad move, we should become “independent” and  include “all things about Google” only as a part of our whole business strategy.

Jason Quey (Gamification Marketer)

How often do you use Google Plus? I currently use G+ about once a week, but I see a lot of potential value in it. The two biggest upsides to it is segmenting your users and creating/joining a community that can also let the users know about what’s happening in their inbox.

There’s also some value in having your search results pop up with your name and picture to those you’ve connected with too.

What do you think is the future of Google Plus?

Personally, I don’t see Google+ really going away. Although Google has been detaching itself from the project, there is a large enough user base that someone will finally find the right use for it.

I’ve noticed a lot of teens have started to gravitate toward using G+ over Facebook, perhaps because they enjoy the exclusivity away from their parents prying eyes, but without the debauchery of SnapChat.

Todd Mumford (Founder & CEO of Riverbed Marketing)

How often do you use Google Plus? I see Google+ more as a necessary place that you should have a presence on, so long as it’s live. It’s Google’s owned social entity and this fact should not be ignored. Despite the lack of participants it could still be a disadvantage to not be there. I’ll make sure we have a presence there so long as it’s available, but I would not miss it if it was canned tomorrow.

What do you think is the future of Google Plus?

Google + never received the kind of traction, nor attracted the audience it was intended to capture. This was mostly because it wasn’t innovative or disruptive enough and other social media networks like Facebook have a deep and meaningful market share. My feeling is that Google + will be a distant memory, probably by 2016.

Social communities are building at the experience level now, independent of specific networks. Facebook is likely the last to market for large scale social startups. The new trend is social experiences, on the toes of the “Internet of Things”. Social networks will ultimately be a thing of the past as “social networks” are absorbed into “social experiences” and baked into the product, service and living level.

David Leonhardt (President, THGM Writers)

How often do you use Google Plus? I love Google Plus and I use it more than any other social network.  I have over 40,000 followers, and I have put a lot of effort into building those connections.  I would miss it terribly if it was closed down.

What do you think is the future of Google Plus?

I am not totally sure what the implications of splitting the social network from the photo galleries could be. Perhaps Google wants to do something more with the photo galleries. Google Plus is much bigger than predecessors like Google Buzz, so I am wagering that they won’t close it down.  With Communities, Circles and Hangouts, it is also a richer experience that FaceBook and LinkedIn don’t match.  My money (and time and effort) is on Google Plus remaining for the long haul.

Brian Lang (Small Business Ideas Blog)

How often do you use Google Plus? I’d say I’m a semi-active G+ user. I would miss it if it went away as it does provide another platform to connect with others. 

What do you think is the future of Google Plus?

I don’t think Google will completely kill of Google Plus. This isn’t the first time Google’s tried to create a social network, so it clearly sees value in that. And they already have a sizable group of active Google Plus users.

Instead, I think Google will morph it into something else that aligns with its own goals. I would guess that they would make changes so that they can incorporate ads easier. But more importantly, they will also make changes to try to attract new users. 

It’s hard to say when these changes will occur, but considering the recent announcement from Bradley Horowitz, I think something will happen sooner rather than later. 

Don Sturgill (Writer, Dreamer, Believer)

How often do you use Google Plus?

I had big hopes for Google+… I bought into the hype about it being the hub of Google, the importance of authorship, how any writer not on G+ was headed towards obscurity. 

We now know it was all hogwash.

It’s just like the “Don’t be evil” motto. At one time, it was believable. Before long, it became obvious Google is committed to no one but Google.

Another dream burst.

What do you think is the future of Google Plus?

The future of G+? It will continue to mean less and less. Devotees will move elsewhere. And — if Google keeps showing its monster face — the whole deck of cards will tumble behind it.

This year… Google+ becomes the home of Google fanboys and girls. Everyone else moves to Ann Smarty’s new social media platform: Don’t be evil (really) 

Here’s the rock and hard place: Entreprenuers start off with visions of saving the world. Successful startups end up being either sold off to the highest bidder or taken over by corporate cogs.

All you have left is the once-trusted brand name. But the core becomes rotten. Such is life…

Peter Lunn (Digital Marketer, Cracking Media UK)

How often do you use Google Plus? Yes, I am and have been so for the last 18 months. For me Google+ is the closest social networking experience to offline face-to-face networking. There is a depth and breadth to relationships and engagement that I have not seen before on any other social networking platform

What do you think is the future of Google Plus?

Despite the continual flow of incorrect and misplaced assumptions by the press on the demise of Google+, I do think Google need to work harder at marketing Google+ and working with the many committed and active users to make it work better for a broader audience.

An example is that they re-branded Google Places nearly a year ago to bring Google+ more front and center into Google My Business. But nearly a year on, adoption by business is slow, because most businesses don’t know about it! There’s an initiative for Google My Business in the USA called GYBO, but nowhere else. So in the vacuum of information, the press fills the void with Google+ is dying/dead articles – and people believe them because they don’t know any better.

I don’t think we will see decoupling of the products in the way it’s been suggested, but Google will need to do a better job of bringing businesses and people into the “Google+ experience” through marketing the different Google+ products better. When will this be? Of course I don’t know, but I think unless they do so in the next 12-18 months then it may be that Google+ as we know could well be unrecoverable.

Greg Coopers (Helping small and medium sized businesses use LinkedIn to grow)

How often do you use Google Plus? I am an active G+ user. I have used G+ to build a strong international network and build my personal brand. I don’t believe that G+ will go away it is part of the fabric of what Google do linking together all the key properties. It may however be re-branded and the Google+ name could disappear.

What do you think is the future of Google Plus?

It would make no sense for Google to “desocialise” it’s properties so although Google+ will like other platforms evolve I think it is here to stay in one form or another. In my experience in the UK there is an upsurge of interest in Google+ from the business community who appreciate both the search and local marketing benefits.

Ivan Widjaya

How often do you use Google Plus? I’m basically using G+ for broadcasting my blogs’ recent updates.  So I don’t think I will miss it.  I was one of the first movers and gained some following – easily, so…

There are some benefits of getting into G+, but it’s not as significant as before. IMHO, I think Google made a mistake by adding G+ as a perk for SERPs.  There are marketers who joined G+ for the wrong reason (read: for SEO) The perk has been pulled out, and what’s left now is plenty dead, fake accounts. Not good.

What do you think is the future of Google Plus?

I am a follower of Gary Vaynerchuk.  He’s a social media all-around guy, and when he talks about social media, I listen. Carefully.

He said that by 2020, there are two major social media sites that will be shutdown: Google+ and Tumblr (I’ve written about this on one of my posts)

GV says that the main reason for the extinction is that both are owned by big corporations, and big corp politics don’t suit social media platforms.  So, in my opinion, Google Plus will disappear – just like any other social media platforms before it: Mixx, BusinessWeek’s BX, Chime.in, and so on.

To note why I trust GV: He said it on late 2014, and it’s happening right now. So… I think I will have to agree with GV: Google+ will be gone in 5 years time.

Denisa-Alexandra Cinca (MyBloggingThing)

How often do you use Google Plus? Yes I am an active Google+ user, usually I share my blog posts on my Google+ profile and in a few communities. If it goes away, yes I think I will definitively miss it.

What do you think is the future of Google Plus?

I don’t think that Google Plus will ever go away, it’s just my opinion as I don’t see it happening in the near future. I think Google+ will continue to evolve in the future but I’m not sure how things will be in the next years, will just have to wait and see.

Jan Kearney (Local Search Consultant)

How often do you use Google Plus? On a personal level, I’m not the most active G+ user.  Of all the “social” sites it is my favorite and I pop in most days to scan communities and comment.  

On a business level, Google Places is now Google My Business and an integral part of G+.  My days are spent grappling the Google and I’m often logged in clients GMB accounts rather than my own!

Will I miss it if G+ goes away?  Of course I will, but I don’t think G+ is going anywhere any time soon.

What do you think is the future of Google Plus?

I’m in the Google+ is Google camp.  I really don’t think G+ will go away.  

People have said G+ is dying since 2011, I think it’s because they view it purely as a social platform something like Facebook.  That thinking quickly leads to disappointment because people tend not to live their lives out on G+.  Public feeds aren’t as cluttered with passive aggressive updates, checkins and pointless statuses saying how people feel today.  There’s still cats though…

For the average person on the street (like many people I work with) the silence is deafening.  They’ll post a few updates and wander off back to Facebook without exploring the idea of posting to specific circles or joining communities – the more social part of G+

Yet G+ is still working away in the background via the services they use everyday – Gmail, YouTube, Maps, Chrome and more.  Silently collecting data, Google really doesn’t care if you are social or not!

No, I don’t think G+ will go away.  No doubt it will continue to evolve and change.  I would expect a re-brand and relaunch of the social aspect of G+ at some point over the next year or so.

Craig Fifield

How often do you use Google Plus? Google+ is the only platform I enjoy and use with any regularity.. so yeah, I’ll be a little pissy if they shutter it.

What do you think is the future of Google Plus?

The data that Google gains from having their own social layer is something they’ve wanted for many years in order to keep up with Facebook and the other networks.

Google+, although smaller than the other networks, provides that value and it is a well designed platform that people truly enjoy using. G+ may not be the Facebook killer many were predicting, but unless there’s a cost to running it that I don’t see, G+ is here to stay.

The post So What’s the Future of Google Plus? appeared first on SEO Chat.

Source: SEO Chat | So What’s the Future of Google Plus? | 23 Apr 2015, 12:45 am

The provider of affordable website hosting presents - How To Use Twitter Chats for Business and Brand-Building

Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves a good deal of preparation.

You need to research the likely target audiences of a Twitter chat by examining the tone and tenor of the hashtag. The hashtag is a clue to the type of information need the audience will have. You also have to be prepared with the right brand voice to use (one of authority and credibility) and make sure you cover all your bases by having something prepared in advance to say about your brand to the audiences of the chat who may be at diverse levels of brand awareness. Finally, its critically important to follow up on a Twitter chat.

When you go through a Twitter chat after the event, you can usually segregate the audiences more clearly according to the stages of their decision-journey they are in with respect to your product. Make sure to send up the right follow up information to the right Tweet-chatter to help him go  one step forward towards your brand on his purchase journey.

Tip: If you are convinced, check out our calendar of marketing Twitter chats to visit weekly. That’s Google Calendar that can be exported to pretty much any calendar app you need!

Source: http://shobhaponnappa.com

The post How To Use Twitter Chats for Business and Brand-Building appeared first on SEO Chat.

Source: SEO Chat | How To Use Twitter Chats for Business and Brand-Building | 16 Apr 2015, 10:11 pm

The provider of affordable website hosting presents - Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter

Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit your website.

Having lead nurturing implementations, alerts to subscribers on new content, and progressive actionable steps to retain contact at every step of the process is key. Focus on retaining your twitter audiences by giving them something actionable to do such as subscribe to a newsletter, or download an ebook.

Remember that most Twitter users are typically in the early discovery stages and will need a lot of coxing to convert. Giving the Twitter visitor a simple conversion path to maintain contact and then providing additional education-rich content will nurture trust and push that contact that much closer to your goal.

Further reading: 12 Ways To Improve Website Traffic, Leads, And Sales

Now, here are some actionable tips, tools and case studies on making the most of Twitter to generate more leads and discover new opportunities!

Firstly, increase the click-through

Gary Dek of StartABlog123:

Ultimately, I don’t think you can really gauge what Tweets turn into leads because conversion is an on-page issue.

However, Tweets with the highest click-through rates that will give your brand the opportunity to convert social media traffic into leads include the following elements: pictures or images attached, 1-2 hashtags of trending or popular industry topics, a link to a valuable free resource, a link near the beginning of the post to catch the user’s attention, and the right timing.

By combining all of these tactics, social media marketers significantly increase the chances of a click-through, and the rest is a matter of conversion optimization.

Use Twitter cards

Twitter cards allow for the summary of articles, photos, feature post images, apps, media players and product snippets to be added to your Tweets. Twitter users are therefore more aware of what they are clicking and where they will be taken, giving them more confidence to click on the links knowing that it is somewhere they are interested in visiting.

This has been a significant driving force that has helped generate more qualified traffic to your website.

(h/t to Mike Shaw of Tower Marketing @towermarketing)

One of the most interesting Twitter cards to experiment with is Lead Generation Cards.

Jeffrey Romano of WP Lighthouse explains how to make the most of these:

If you have a sizable following on Twitter, using Twitter Lead Generation Cards can be an effective technique to build your email list. If you’re still starting out on Twitter, what you can do is reach out to whoever shares your content and ask them sign-up, regardless of whether they follow you or not. 

In order to make use of Twitter’s Lead Generation Cards you need to be a Twitter Advertiser, i.e. you must have input your credit card information. The second tip is simply to regularly tweet a link to your squeeze page. By tweeting the link once a week you won’t annoy anybody, but you will probably get a few new subscribers, especially if you use hashtags and images when you tweet. 

You can also link to your squeeze page in your author bio, which is actually a part of your profile that many new followers will read. I would strongly suggest that in your squeeze page you offer an irresistible email incentive that visitors will want to sign up for. You can then develop your relationship with your subscribers and turn them into leads. 

The final tip is to have a specific squeeze page that is targeted to people who click-through from Twitter. In this targeted squeeze page you recognize that people have clicked-through from Twitter. You might say something like “Thank you for dropping in from Twitter”. When visitors notice that you ‘know’ they are coming from Twitter, it makes their on-site experience more personal and memorable (since not many people use this technique).

Tweet at the right time

This is something not to go crazy about but definitely to experiment with!

Make sure you target people at the time they are most active. You can use a program called Tweriod to know when your followers are online. You should then schedule your updates to be posted at this time.

Thanks SoBold for the idea!

Further reading: So, What’s The Right Time To Tweet?

Post consistently

Because the life of a tweet is only 20 minutes, posting consistently is critical. Social media leads aren’t “searching” for a solution the way organic traffic is, so there’s a longer buying cycle involved.

Share your latest blog article on Twitter, then when someone clicks through, capture their email address with a great offer.  You can then follow-up with more content and eventually offers that convert to sales.

(The above tip has been provided by Maria Peagler of Social Media Online Classes)

Romance your leads and personally engage with them Case study: Gary Vaynerchuk closed a 4 million deal by spending a total of 17 minutes on Twitter

Here’s the story and the keynote (h/t to Ivan Widjaya of Noobpreneur.com and Biz Penguin):

(starting from 22:09 to about 26:30)

Here’s how he did it:

Step 1: GV typed the name of the CMO of a company that he ‘targets’ on Google search.  Add a word “Twitter” and “Facebook. He found 6 leads, which 2 of them are on Twitter. Step 2: GV follows both on Twitter. Step 3: Build a relationship. GV didn’t pitch right away. Instead, what GV was doing is just watch what both leads are talking about on Twitter. One of the lead was talking about Kolten Wong, a baseball player – he’s really into him.  GV himself is an avid fantasy baseball enthusiasts, so when the season started, GV decided to win Kolten Wong into his fantasy baseball team.  The CMO, who also played fantasy baseball, also drafted him, for some obvious reasons.  The pitch started when the CMO tweeted about Kolten Wong, and GV jumped into the conversation saying that he has Kolten Wong in his fantasy baseball team. And the tweet conversation continues. Step 4: After exchanging tweets for some time, the CMO finally noticed on GV’s Twitter profile and ask GV, “What’s Vaynermedia?” and later asked GV to send him a DM. Then the rest is history.

Lesson learned: Romancing your leads and personally engage with them – and talk about their interests, not about business.  Play the long game, and when the time comes, pitch your business

Connect to people behind the brands directly

This case study from Roxana Nasoi from SERPlified is similar to the one from Gary:

The story: I’m in a group of social media managers and community managers on Facebook. Opposite to the usual FB group, this one is as alive as it can be and it connects people worldwide. Last week, I came in contact with the Community manager of Trello. And oh, I love Trello, I’ve been a fan and a user for about 2 years now. 

How I interacted with them: Brian, the CM of Trello posted a question, he needed help in developing a program, I volunteered to have a Skype chat, in the meantime I finished my reviews of brands I love and use on G2Crowd.com and Daniel posted my reviews in a Q&A on the G2Crowd blog. I shared with Brian my review of Trello, he loved it, we connected via email, Twitter and Skype. Somehow, his colleagues got hold of the Q&A on G2Crowd, so I ended up with about 10 new followers all in the Trello company and a lot RTs and Favorites. 

To continue the thrill, I mentioned the guys from Glip (they integrated Trello in their platform so it goes hand in hand) and I got another round of new followers and RTs. Overall, that interview got 13 RTs. And I ended up with 42 new followers for last week, half of which came through connecting with these 2 companies. 

Bottom line is: the best way to create a Twitter experience is to interact with people behind brands. Don’t be afraid to connect with your favorite products’ Community Managers or Social Media managers; Review your favorites using review platforms; Mention them on Twitter, to remind them that “Hey, you matter in my life and guess what? Your product helps me in my business”. And they will RT with all their heart.

Not to mention, you’ll get followers from inside the company, which means any issue you might have in the future or any question will be answered: you just managed to turn Twitter into a Social CRM.

What are your tips? Please share them here and I’ll update the article to add your tip or case study!

The post Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter appeared first on SEO Chat.

Source: SEO Chat | Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter | 14 Apr 2015, 8:39 pm

The provider of affordable website hosting presents - How To Increase Conversions Of Your Inbound SEO Leads

Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming from online search. Beyond these organic leads, Adwords, word of mouth referrals and content marketing were all extremely popular marketing channels to secure inbound leads for business.

Inbound lead generation is often regarded a better alternative to cold calling and cold-emailing. This is because the leads that you receive are from targeted prospects who are looking to hire a marketing agency. On the other hand, cold calling requires experience with sales and is often a numbers’ game.

However, such inbound leads are not as easy to convert as they appear to be. For one, prospects looking to hire a consultant seldom send out feelers to just one company. They often fill out enquiry forms on multiple websites that they come across on Google. This way, it is not only easy to evaluate the various bidders, but thanks to competitive bidding, they can often extract a sweet deal. As a marketing agency, you have to hence compete with other providers for the client, although it is technically an inbound query.

So how do you convert these leads better? Here are a few tips to remember.

Always capture phone numbers

Your customers are spoiled for choice today thanks to the internet. But even today, a number of marketing agencies do not bother displaying a lead generation form on their website and simply wait for the prospect to call them for appointment. Prospects do not call up agencies as much as they used to. The onus is on the agency to call the prospect and fix an appointment. So the first thing to do is display an enquiry form and gathering the prospect’s phone number.

Call back immediately

Think of this from the perspective of the prospect. They have just realized that their website needs work and they are spending a lot of time evaluating various providers to identify good agencies to work with. If you call them back the instant you received an enquiry, you are likely to catch them at the very moment they are seeking an agency. Waiting for it to be business hours or getting back “within 24-48 hours” is not really something that a prospect wants.

Set up appointments to discuss audit reports

One reason why agencies take the cliched ‘2-4 working days’ to respond to enquiries is in order to thoroughly study the prospect’s website and provide them with useful inputs while talking to them. While this is noble by intent, it does not help converting clients. Instead, the strategy that works is to call the prospect immediately after receiving an enquiry and asking for an appointment date. This way, you can demonstrate to the lead that you can be trusted and is “always available”. Also, setting up an appointment ensures that the prospect does not go ahead and finalize another agency before they talk to you.

Discuss face-to-face whenever possible

The points mentioned above are not “strategies’ in the sense that they are the bare-minimum that an agency must do in order to be seen at least as qualifiable as the rest of the agencies that the prospect is talking to. For higher conversions, you must however walk the extra mile and see if you can set up a face-to-face meeting. Nothing establishes credibility and trust like a physical meeting does. In doing so, you shall be able to establish a personal rapport with the prospect; something that other agencies may not have. This typically helps with raising your conversion rates. However, do realize that this is only helpful if the expenses in meeting prospects justifies the project costs.

Do you rely on inbound leads for your SEO business? What tips do you have for fellow marketers looking to increase their lead conversion rates?

The post How To Increase Conversions Of Your Inbound SEO Leads appeared first on SEO Chat.

Source: SEO Chat | How To Increase Conversions Of Your Inbound SEO Leads | 10 Apr 2015, 3:00 pm

The provider of affordable website hosting presents - Majestic @TryMajestic Turns Link Analysis into a Game

Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game!

The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic and looks like this feature is going to help discover more of them.

You’ll be rewarded each time you discover and use a feature for the first time

Some of the features are repeatable (so you’ll be rewarded every time you use it)

Majestic Awards is further enhanced by introducing a leaderboard which creates a multi-user competitive element to the game as you compete not only with yourself, but with all other user s of Majestic . Only the top 10 leaders are ever shown, but you are able to see how you compare to the leaderboard at all time. Opting out is possible for nervous users, but research has shown that turning complex websites into games creates for stronger engagement over…

It’s an interesting step for a SAAS company! Gamification will surely make using Majestic much more fun (Backlink analysis tends to lack the fun component!). Plus, it’s a huge incentive to discover hidden (yet awesome!) features!

If you don’t already have a profile you can submit one for verification right now.  You’ll receive an award for that!

Read the official announcement: Learn and collect with Majestic Awards

The post Majestic @TryMajestic Turns Link Analysis into a Game appeared first on SEO Chat.

Source: SEO Chat | Majestic @TryMajestic Turns Link Analysis into a Game | 8 Apr 2015, 5:45 pm

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