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The provider of affordable website hosting presents - Your Blog with an Eye on the Needed SEO (Right from the Start)
We all know that we need to pay attention to SEO (search engine optimization) whether we are experts or not (or whether we want to be experts or not!). So, how do we start a new blog, equipped with the needed SEO foundations, without losing our head or losing our enjoyment of creating the blog?Let’s discuss that!
A blog is one of the most powerful digital marketing tools you have at your disposal, but only if you know how to reach your target audience. Blogging is one of the quickest ways to increase your following and build your brand.
Even though there are millions of blogs online, it’s easy to make yours stand out even in the midst of the competition. In fact, even if you are like me and already have quite a few blogs online, that doesn’t mean that you cannot venture out and create yet another unique and brilliant blog!
We could probably sit down and list all of the fun aspects of the creation of that new blog, especially if it is one for which we feel passion. However, if no one is listening, it can get a bit lonely, eh? That is why it is so important to ensure that we are getting the word out, or more accurately, that we are drawing traffic to our blog, so that we have that audience.
By having that audience, it can help us to grow our passion even more and that will come out in the quality of the content that we produce on our blog. What is one of the most foundational aspects to growing that audience? It is ensuring that our blog is SEO optimized, right out of the starting gate.
Ok, have I really told you something that you don’t already know? After all, that is likely one of the reasons that you visit seochat.com, eh?
Ok, back to our topic… we can always “get the word out” at intermittent, strategic, and/or consistent intervals (preferably), but if we don’t start with a blog that has the basics, when it comes to SEO, we have a lot more work ahead of us. And, who wants to work when we can be producing content with all that brilliant passion, instead?
So, let’s get it started correctly, eh? In other words, it is easier to work “smart” than to work “hard,” right?Getting Started… First Steps
Getting your blog up and running is much easier than one may think. In less than 30 minutes, you can have your blog up and running. So, without further adieu, let’s have a look and see how we can set up a blog in a few quick steps. Then, we will come back and talk a bit more about that SEO.Choosing a Platform or Approach
Deciding where you want to create your blog is step one. If you are looking to save money, WordPress.com is an option. By far, it’s the largest blogging platform in the world, with an endless array of plugins and add-ons. You pretty much have an infinite amount of choices when it comes to designing your blog. There is also an option to host a WordPress installation in a self-hosted environment.To Host or Not to Host (Also, To Register or Not to Register… a Domain)
Before we go any further, you need to decide whether you want to self-host or go with a free alternative. While there are pros and cons of both options, take note that with a free service, you won’t be able to have your own domain name.
If you are just blogging for fun, that’s okay, but for businesses trying to make a name for themselves, it is much better to go with a paid service where you can “own” your domain. (Technically, you are registering a domain name and leasing it, but many times people confuse that with ownership and it is called “owning” a domain, in slang terms.)
Along with SEO, this (“owning of the domain”) can increase website traffic by leaps and bounds. You see, having your own domain establishes your brand and your credibility. It helps to build trust in your business.Design Your Blog
Designing the blog is where you get to choose your theme. Before jumping in with both feet, think about your business and what type of vibe you want people to get when visiting your blog. While creativity is key, you want to make sure whichever theme you choose goes hand in hand with your product and/or the service you will provide.
Even if the service is “only” the delivery of content (no shame in that!), it is still a service and the delivery of the product of your digital content. So, keep that in mind when deciding what you want your site to look like.
For an excellent in-depth discussion of these topics, visit this article on setting up your blog: “How to Start a Blog.” Then, come back here and we will continue our discussion on getting those SEO foundational blocks in place.SEO is King
After you have set up your blog and brainstormed some ideas of what you want to blog about, it’s time to hone in on SEO. Remember, we are still putting together the framework for our search engine optimization foundation even as we build our blog (site), so this is just the right time to do it, remember?
Like we said earlier, SEO is what brings visitors to your blog. It is what keeps the conversation going. It is essential to your success as a blogger, as a publisher of digital content.To be successful at laying the SEO foundation, you need to think like a visitor.Powered By the Tweet This PluginTweet This
Due to the fact that every blog post you write actually becomes a web page, you need to make the most of the SEO opportunity. Write about keyword-rich topics that you would search for online if you were a consumer. SEO is far more than a few strategically placed words throughout your blog.
It is a matter of knowing which words to use, and when. It is also a case of knowing why these keywords and keyword phrases work so well (in drawing traffic). Now, use that knowledge!The Successful Strategy and Use of Keywords
When used properly, keywords (and keyword phrases) should have the following characteristics:They are only used a handful of times in your post. Overkill of keywords will only have your post flagged as spam by Google. They flow naturally throughout the conversation of the blog post. They are a combination of several words or a single word that directly relates to what you are blogging about in that post (or series of posts). Continuing Your Success
In the world of online marketing, your focus needs to be on developing a relationship with your visitors. Proper and strategic use of SEO can get the traffic to the site, but you also need to ensure that you keep your audience combing back to the blog/site for more brilliant and entertaining digital content.
This is done through your effective relationship-building process and keeping the conversation going. That is why a well-written blog combined with strategically placed keywords, combined with that personality of YOU, will help build your online reputation and over time, increase traffic to your website. It is like a well-oiled circle. Then again, who oils circles?
The post Your Blog with an Eye on the Needed SEO (Right from the Start) appeared first on SEO Chat.
Source: SEO Chat | Your Blog with an Eye on the Needed SEO (Right from the Start) | 20 Sep 2016, 11:32 pm
The provider of affordable website hosting presents - Possible Google Mobile Update Causes Widespread Drop In Rankings
Few things can cause such a stir in the SEO world as a significant change in Google rankings, not least because such changes are so unusual. However, this is exactly what many commentators are reporting to have happened on 1st or 2nd September 2016. But what exactly has happened, and what does it mean for SEO professionals and businesses that rely heavily on their online traffic?
Was there a Google update?
While Google has not commented definitively, many experts are convinced that two different updates took place around the date in question.
The most significant was thought to be around core web search. A number of threads sprang into life on Twitter and other fora discussing significant changes in ranking, with sites seeing shifts of more than 100 places up or down from specific keyword searches.
The second issue was around local Google rankings, where similar SEO discussions reported the biggest change to local rankings that had been seen in a long time.
Google has not confirmed that any update took place at all, and this in itself is causing further debate within the general search community. What is certain is that something caused some significant changes to rankings and that it was seen across all industries and verticals.
Or was it something else? Ask Google!
If it was not an update, then what else could have caused this phenomenon?
Three days after all the excitement, Google reported that a system error dropped all Search Analytics data from 01 September to 06 September. But while some experts were still forming the words “That explains it!” others were quick to point out that this issue could not be related to the fluctuations in rankings.
Google also confirmed categorically that the rumoured update was not Penguin related. Google’s John Mueller stated on both YouTube and Twitter that Google is constantly updating, but that in terms of any update on 1st or 2nd September, Penguin could definitely be “ruled out” – the penguin is sleeping!
How much does it matter anyway?
While the updates, non-updates or system errors have provided plenty of fuel for speculation, some in the community feel that the whole thing is a non-issue.
Marketing professional and online commentator Larry Madill noted that the majority of Search Engine Results Page (SERP) results that he monitors returned close to their previous positions after a few days.
He felt that the incident followed a familiar pattern that he had seen many times before following an update (whether acknowledged as such or not). The phenomenon he reported was that the SERPS “get tossed around for about four days then slowly go back to normal.”
Bizarrely, Madill noted that it was the larger names in retail that took the biggest hits from the phenomenon, with companies such as Home Depot and Amazon losing several places on two significant SERPs.
This has led to some giving the phenomenon the nickname “The Big Brand Update.”
The only thing that is known for certain is that chatter was still rife long after the effects had all but disappeared.
The post Possible Google Mobile Update Causes Widespread Drop In Rankings appeared first on SEO Chat.
Source: SEO Chat | Possible Google Mobile Update Causes Widespread Drop In Rankings | 13 Sep 2016, 5:40 pm
The provider of affordable website hosting presents - Branding Your Business in 2016: Quarter 4 Highlights
Branding has increasingly become more mobile-friendly, focusing on stronger online presence, increasingly more visual marketing and straight-on communication. With detail intuition being the closest thing to making an impact in your industry, the question is how to brand your business better and more efficiently?
1. Branding Yourself – the Highlights
1.1. Why You Should Create a Brand
2. Tangible Brand Fundamentals
2.1. Visual Branding – Detail Intuition
2.2. Visual Identity through Design and Graphics
3. Marketing Highlights1. Branding Yourself – the Highlights
What is Branding to You?
Don’t panic if you don’t know the answer – that is why you are here. For a business, branding means adding personality to the "needle in the hay", and making it stand out. Simply put: you pick a name for your business and want people to recognize it locally, nationally and/or internationally.1.1. Why You Should Create a Brand
There are at least 3 major reasons:
a) You want to become visible and stand out from the rest
b) You want to share your message with the world
c) You want to sell: B2B, B2C, B2D* (*business-to-distribution channel), H2H* (human-to-human); because there is either a gap in the industry or competition isn’t delivering enough quality.
d) Bonus: There is room for everyone. Or you just simply can!2. Tangible Branding Fundamentals
First off, a brand is a long-term commitment and like every commitment, it relies on "doability" (the ability to make and build), which does not happen overnight. Tangible elements refer to the actions we take to build a certain brand identity. These include:Brand architecture Brand voice and tone Brand logo and visual vocabulary Brand security 2.1. Visual Branding – Detail Intuition
A few words on each.
Brand architecture means mission and vision: what you promise to your customers, clients and fans and how will it serve them.
Brand voice and tone is related to how you translate the brand to your brand consumers and potential consumers and in what way you wish to communicate your mission and vision to them (friendly, formal, business jargon, close communication, or a combination of all).
Brand logo and visual vocabulary refers to the Typography used (i.e. Arial, Georgia, Times New Roman) in CAPS or Non-CAPS, the Fonts (Regular, Bold, Italic, mixture of two or more), the colors to define the visual identity (primary brand colors and brand accent colors), the Logo that allows the design to "breathe", the road from Mark to Trademark. Let’s not forget how details make the difference and include here the Minimum size display and the Clearness grid.
Notable enough, every brand should have a human face to display near an email signature.
Brand security and protection refers to domain name market registration and management solutions, as well as digital measures to ensure that your brand’s digital assets and identity are safe from harm (i.e. online theft).
Detail intuition combines all the resources and allows you to determine details in future trends. This enables companies to gain a real advantage in the way they position the brand, services and how they address potential customer needs.2.2. Visual Identity through Design and Graphics
This is the focus part of building an online brand. Visual identity principles are closely related to the way we define the look and feel of a brand.
First off, every brand should have a "most recognizable" mark that represents the company: a typed drawing, a specific figure, an element in a deliberate font and color displayed in a series of renditions (each appropriate for every context). A rendition can contain just a logo or the trademark (when the case), additional words and phrasings such as "powered by", along with a tagline, in different sizes and patterns.
Contrast plays another role in how the visual identity stands out. Dark bold backgrounds can be the "make it or break it" point, and it all depends on the amount of good contrast and clear legibility between background color and the mark. A color-based or black version of a logo should only be used against light or white backgrounds, whereas a white or light color-based logo versions should only be used with dark or color-stroked backgrounds.
The Graphics also play a vital role, think of every social media profile, every picture on your blog, every banner, every infographic or graphic material your team produces – each contributes to how the audience perceives you.3. Online Marketing Highlights
Online marketing is on the brink of change as well, on a clear and simple premise: people’s trust cannot be won with pushy sales strategies. Inbound marketing is the only way to go, combined with social listening and brand sentiment.
Core principles of inbound marketing include a consumer-oriented approach, where the mission is to live where your audience lives, and attract new potential customers, as opposed to hard selling techniques. The content you create circles the idea of providing real solutions and addressing customer needs, instead of blatant advertising of your services. A brand will win customers over by answering their questions, solve cases, involve and promote the audience, and start a long-term relationship with them.Trending Ideas to Boost Your Marketing
Here are a few creative ideas to use in your marketing strategy:Create heat maps with local resources to answer your customers’ local needs Compile a resource page based on customer data Optimize your newsletters as a weekly issue where trending information and creative solutions are listed, instead of just your product or service updates Organize regular video/audio webinars for live interaction with your customers If customers use some of the social media platforms as CRM channels, then structure your social media content as an addition to customer support Do short surveys to better understand your audience Keep it simple, keep it personal – this is the human-to-human principle Embrace the new: Instagram stories, the new Facebook pages format, Snapchat videos If possible, meet your customers face to face, take pictures with them, and use this as fresh content Invite your customers to add and create content of their own. This will enhance the voice of your community.
These are our recommendations in terms of taking your branding to a higher level in quarter 4. The year is far from over, and in many industries, autumn means a new business season. So take the lead, and do not lose to competition.
We love suggestions, so should you have any on how to make this article even more useful to our readers and friends, do not keep them to yourself. Sharing is fun!Image source
The post Branding Your Business in 2016: Quarter 4 Highlights appeared first on SEO Chat.
Source: SEO Chat | Branding Your Business in 2016: Quarter 4 Highlights | 13 Sep 2016, 5:33 pm
The provider of affordable website hosting presents - New Instagram Curation Tool to Boost Your Instagram Presence
Instagram has been online marketer’s hottest toy lately. And for a good reason: Instagram is growing like crazy! According to the site itself, their userbase grew from 90 million active users to more than 400 million active users in less than two years (2013-2015).
Instagram has the most engaging community: Engagement with brands on Instagram is 54 times higher than on Pinterest, 10 times higher than on Facebook, and 84 times higher than on Twitter.
Truly, Instagram is the marketing goldmine which is why i am so excited when a new Instagram tool comes out to open up new possibilities to market at the visual marketing monster.
Yotpo has come up with the new Instagram curation tool allowing brands to leverage the power of authentic user-generated photos from Instagram.Enhanced Instagram Searching Capabilities
Yotpo offers some unique Instagram searching options allowing you to search for:One or more hashtags One or more @usernames
Search results contain Instagram updates that satisfy one of your criteria. This way you can curate Instagram effectively combining several search terms within one search results page.
This comes particularly useful when you:Track your brand hashtags in order to collect authentic visual reviews and testimonials (many brands have several branded hashtags these days including the main #brandname hashtag, all your past contests, product names, giveaways, etc.) Make sure you are not missing a single entry to your Instagram contest Monitor several of your competitors Enhanced Instagram Engagement Capabilities
With the enhanced curation options comes even more impressive engagement possibilities. With Yotpo you can now meaningfully engage with many Instagram updates in bulk thanking users for featuring you and your product, welcoming contest entries and asking for permissions to republish brand-relevant content to your own marketing presences..
You can set your messages using curation settings:
Now, using the search feature, find the most relevant Instagram updates and post your customized message with one click:
You can also enroll your team into curating Instagram updates for you sending the selected entries into the moderation queue from where you can review and publish the content to your properties.Publicize Curated Instagram Updates on Your Blog
With you and your team curating Instagram, you’ll want to best publicize the effort. Yotpo offers a customizable widget you can embed on your pages to serve as the social media proof displaying visual testimonials and authentic reviews.
I am pretty sure Yotpo has come up with some really unique Instagram functionality brands will find very useful for lots of Instagram marketing efforts.
The post New Instagram Curation Tool to Boost Your Instagram Presence appeared first on SEO Chat.
Source: SEO Chat | New Instagram Curation Tool to Boost Your Instagram Presence | 18 Aug 2016, 9:36 pm
The provider of affordable website hosting presents - The Ultimate Guide for WordPress Security EnhancementIntroduction:
WordPress has started off as an open source platform intended for blog writing. This meant that any user could design, add code lines and different add-ons. With time, the platform grew and became one of the leading website building platforms we know today. Due to the open code and the fact that any developer can add and improve, WordPress has grown so big that 25% from all websites today are built using this platform.
WordPress enormous popularity and the fact that it is easy to use and operate, enables many users that do not have any experience in code writing or programming to build their own professional website. Thanks to its easy interface, many companies have decided to build their website using WordPress, when all is needed is a short instruction briefing and it is possible to manage the contents independently. Using WordPress significantly reduces the need to be aided by the company which built the website.
How does the platform work?
One of the systems main advantages is the possibility to purchase ready patterns and forms in advance. The programmers created the patterns making it easy to purchase and install in the platform for immediate use. Since the interface is easy to operate all that is left it to insert the contents, pictures and add personal touch to the website in order to make it your own.
WordPress offers thousands of add-ons some free of charge, that help make the website more efficient and easy for use.
For example, instead of using a specific code in order to connect your FB page directly to your website- it is possible to use a designated add- on instead. Another example is assimilating designed contact forms. In fact, almost any feature that is needed in the website is possible to add as a plugin- by one button only. These features put an end to the use of closed code platforms that kept the websites and their owners connected to the programmers of the website for any small change. The open code platform enables to modify the website in any given time.
The most important add-ons that must be inserted are the ones that are not visible. These are important security features that will prevent outside users to take over and gain control over your website.
Being an open code platform, WordPress platforms are an easy target for hackers that look to destroy and harm you and your business. They constantly compete with the programmers that try to defend and secure the system. When installing a security add-on it is needed to follow and update it frequently since the hackers become more and more updated and smart. WordPress security add-ons are updated automatically keeping the website safe. The relevant add-ons will be updated accordingly and find security leaps that aren’t coded.
Being such a large community, WordPress is provided by information from other programmers that enables security leaps and can apply this information in order to develop relevant features and improve the system.WordPress security:
In a perfect world it would have been possible to avoid hacks and takeover of private websites. Unfortunately, we live in a world where people constantly try to take over and harm websites, the reasons verifying from playfulness, political enemies, and ransom. WordPress cannot offer 100 % security and safety, but using the right actions it can significantly reduce the ability to hack your website. Even before the add-ons and plugins, there are several steps that are crucial in order to keep your website safe. Some of them must be performed once building the website, others are performed regularly.
Antivirus – viruses on your computer make it much easier to obtain relevant information regarding your website including passwords. It is very important to install an Antivirus program that frequently scans your computer and finds different kinds of viruses that can hurt your website and software.
Hosting – The most important thing when deciding where to host your website is not to compromise on a specific host because of its cheap price. It is mostly important to check and receive recommendations before deciding where to host the website. After deciding on a host- it is important to make sure that they backup all the relevant and important information daily and that they use PHP code, which is the newest and most relevant code- making sure that there will not be security defaults from the host itself.
Protecting the administration interface – this might seem as an obvious step to make but it is crucially important to implement it the moment the WordPress has been installed on the domain. Once installed, a user name and password must be chosen. When doing so, keep in mind the password should not be an easy one but one that involves different numbers and letters capital and small, in order to make it hard to guess.
This is a onetime action which is performed once the platform is installed though it is possible to change the password at any given time. Using for example user name- Admin and password- 12345 is not at all recommended since they are very easy to hack and break in the system. When choosing a password the guiding rule must be- a password which is easy to remember but hard t guess.
Regular version updates WordPress is a platform that updates itself regularly- in order to improve and to make efficient. Every short while a new version update is released also intended to stop hackers. It is possible to update the versions manually or to define in the managing system an automatic update whenever a new version is released.
The host is in charge of sending advanced notices to their costumer’s in order to let them know a version update must be performed. Same action must be performed on al add-ons and plugins. These features also have regular version updates, and it is very important to update frequently in order to prevent your website being hacked.
FTP – if you choose to upload the format, files and folders to your website through FTP, try working through SFTP- which is almost identical, the onlt difference being that using SFTP makes sure all your passwords and connections are coded and safe. This is mostly important while sending or uploading files- so even if they come across the wrong person- he wouldn’t be able to get your passwords.
Database – if there are several websites hosted on the same host- in order to keep all of the database safe, it is recommended to keep a different database for each website.
WP-CONFIG.PHP file security – it is possible to send and transfer different files to a folder above and outside WordPress, meaning the website itself will be located in a root folder, but the WP-CONFIG.PHP file will be located In a different folder making it impossible to gain access to the server.
Disable file editing – WordPress default is that any user can edit the PHP files. Different changes and modifications can assist in assimilation of the code, though it is often the first place where hackers take over and plant their own code. Once one has accessed your website through the managing system he can easily change and delete any information in the website.
Regularly backups – it is very important to make sure that the host backups all the latest information and last version updates. Even worse than having your website hacked is finding out that none of the information was saved and all is lost. In this kind of situation the only solution left is to rebuild the website from scratch. Since no one once to encounter this kind of experience make sure you have backup for all your files and information.WordPress plugins
As mentioned, WordPress offers special security plugins and not only manually safety ways to keep your website safe and secure. True, the plugin that will keep your website 100% safe has not been created yet, though the combination of several features will provide you with the maximal protection.
Some excellent add-ons can protect different levels of the website though not all of it at once. Once a specific add-on is not in use it should be deleted rather than left non active since it will be quickly forgotten, not updated and could be a possible security hole. Therefore install only the add-ons that you need and make sure they are updated regularly, and delete the rest from your website and server.
All in One WP Security & Firewall plugin – a very popular add-on with several important functions:
Securing user accounts:The add-on recognizes accounts that their username is Admin and alerts the user to change it. It will also alert the user once the username and password are identical. The plugin offers a tool that provides the user with a better password the WordPress offers
User login security management systemThe add-on blocks a specific IP address that has been entering the website multiple times in order to prevent it from harming the website. It also sends a warning to your email and allows you to block specific IP addresses. Disconnecting inactive users Provides you with a list of all users connected to the website at real time Includes the possibility to add Captcha once entering the managing system in order to prevent automatic scripts to perform Brute Force.
Database securityWith only one click of a button it is possible to backup all of the database
File system securityThe add-on recognizes files or folders that have in secured permission settings Prevents modification or editing of PHP files that belong to the managing system.
Backup and restore- Htaccess and WP config
This is maybe the most important part of this add-on. An Htaccess file enables the control over almost all aspects, making it a main target for hackers. Therefore it is important to backup this file and also locate it in a secure place that will keep all of the websites functions.
Black listing:Making a list of IP addresses that you would like to block permanently.
This add-on is a serious and important feature with many more functions which you can read about in the ‘add-on’ page.
IThemes security– another popular add-on that can be used both by new users and experienced users.
Only one click and the feature is set according to the systems default. More experienced users can program and change the feature to according to their specific needs.
Advantages of this add-on: Protection from future Brute force attacks- the feature identifies attempts to hack other sites (sites that have installed this add-on) and automatically blocks that IP address. Identifies and block robots that try to enter the managing system Makes the users change their password in order for it to be a strong one and also reminds the user to change the password. Turns off the option to edit PHP and CSS files through the User interface, making sure that all files are secured incase the site is being hacked.
Detection and warning features:The add-on recognizes if the websites code has been modified or changed and alerts the website manager. Once critical changes are made to the sites code- the add-on block the possibility to continue. Scans, identifies and alerts if there are harm full programs in the website Emails the website owner on every unsuccessful attempt to enter the website through the main managing system.
More additions:The add-on makes it possible to change the permanent URL Automatically disconnects the user once one stayed connected but hasn’t performed any action in the system. Recognizes 404 pages in the website and alerts in order to change them for better SEO.
This add-on has been installed over a million its main feature being that it protects the website from worms and Trojan horses. This add-on is free of charge and open code, but there is also a better version that is for charge that provides the website with around the clock protection, blocking specific countries, IP address checking and more. The free of charge version offers a wide range of features:
FirewallThe add-on identifies and blocks attempts to hack the website from well known harm full sources- blocking some of them even without the attempt to hack. Blocks different threats to the website
Blockages via plugin:Like the other features, this add-on also enables the user to block specific IP addresses Recognizes attack attempt on other sites (where the same plugin is installed) and blocks them The paid version offers the option to block IP addresses from specific countries.
Logon securityThe add-on makes it possible to perform a two step execution when entering the main system- the first step being providing your password, the second being receiving a message to your phone. Makes sure that you choose a difficult to guess password
Security scansThe add-on scans and detects HeartLeed- a known security bug in websites that do not use TLS/SSL protocols Detects changes and modifications in different files that can harm the websites security Scans the website in order to find worms and harm full programs
Monitoring of the pluginThe plugin monitors any online movement that includes real users, robots, entering and exiting the site and also who spent the most time on the website Monitors DNS leads directly to the server, monitors unauthorized modifications.
This add-on offers many more functions which you can read about in the ‘add-on’ page.
WP Antivirus Site Protection
This Antivirus add-on also scans and monitors all the files and folders in the website. As opposed to other plugins- this plugin specifies in deep and close scans in all of the files in the website, monitors after unneeded files and also recommends relevant changes in order to keep the website as safe as possible
This add-on has been developed by the WordPress programmers. This premium feature is available for a monthly payment and offers daily backup. It also tries to find spammed files and if found it deletes them.
There are many different add-ons and plugins some programmed to deal with a specific security problem or all together. There are many plugins available in the market- for free and also with charge. It is important to remember that the free plugins offer the use to a certain limit and so if a more specific use is needed there will be a charge. One must check carefully what are the websites needs and choose the right add-ons and plugins, even if there is a need for a small payment.Summary
You can spend hours in front of your computer, building the perfect and idea website for yourself or for a client, and then lack of attention to forget to update the latest WordPress version, or the use of an add-on and you might find yourself trying to prevent a hacker from ruining all you have built.
Make sure that you always act by the recommended security procedures: update the versions online, delete unneeded add-ons, make sure that the host regularly updates the website and most off al- be aware. Change the username and passwords and hide important files.
In summary, WordPress and its various add-ons and plugins will provide you with the maximum protection there is, but you must define every aspect and if you are interested in keeping your website safe- make sure to choose a host that offers Firewall, file and folder scanning and monitoring, and most important- that will backup all the websites information.
The post The Ultimate Guide for WordPress Security Enhancement appeared first on SEO Chat.
Source: SEO Chat | The Ultimate Guide for WordPress Security Enhancement | 12 Aug 2016, 4:56 pm
The provider of affordable website hosting presents - How Competitor Research Improves Your Content Marketing
A wealth of information lurks in the success (or failures) of the Other Guy.
Here are some ways you can improve your own content marketing results using competitor research tools and tips:See What’s Popular
Your competitors are working in the same industry as you are, or so I assume. So they have the same audience that you do. This gives you an immediate view on what your audience is looking to read about, watch, view, or listen to.
It doesn’t take a lot to figure out what’s popular with your target demographic. Peek at what is trending on their site(s) and social media profile(s). Make a list of content that has gotten a lot of traffic, views, social media shares, and comments.
From there, you can develop a content strategy that follows the same general idea. Take a note of:Why your competitor has started a blog How they are using influencer outreach If they are doing any contests or digital assets, etc. Discover Where Competitors Are Lacking
In addition to seeing what they are doing right, you can see what they are doing wrong. I distinctly remember this competing podcast of a client I was working for. They released this video series connected to their show, but not really a part of it. The first couple got a decent number of hits, but then they got next to no views.
Wondering what the issue was, I did a quick viewing of all of their videos (which they continued to release in spite of the lack of interest from their user base). They were cheesy, badly written, and not close enough to their podcast format to brand it properly. It was a trainwreck, basically.
In addition to this travesty of video, the podcasts were suffering because too much effort was being put into a new form of content that didn’t work.
Guess what the client did? Avoided videos, stuck with the podcast, upped their promotion, and ended up poaching a lot of listeners.Track Mentions
We all know that reputation management is an important part of overall branding. But tracking mentions of your competitors really work wonders, as well. You can keep track of announcements both major and minor, and also see what people are saying about the competition.
I worked for a startup once that setup mention tracking for three other platforms in the same industry, with a similar pat structure to their own. When the founder discovered a blog doing a review for a competitor, they asked them to do one for their own.
In the end, the review compared them to the last review and the startup I worked for came out on top.Tools For Competitive Research
I mentioned before that you will have better tools at your disposal than asking Rebecca’s teenage sister the secret to her cookie selling success. These are some of those tools, though there is an endless supply of competitor research apps and dashboards out there to choose from.Google Alerts – The free option, and my personal favorite. You can create alerts that monitor any mention of your competitors across the web. It includes both social and web page results. I use it to monitor my competitors, my brand, and my industry. You can set your alerts to give you a digest of daily results, or to immediately let you know Spyfu – Don’t just monitor your competitors, flat out spy on them! Spyfu is a fun and informative dashboard that uses keyword research, mentions and more to keep track of your competitors. It is a combination of SEO and PPC research, so it applies to content and advertising. Compete – I don’t always recommend this tool because it is pretty pricey. But if you are a business with a decent budget, you can seriously improve results using this tool. You will learn a strategy to compete with competition on every level, including your social marketing. It is a very in depth tool full of data, and acts almost like a consulting service with a self service bent. It is an investment, but worth it if you have the cash on hand. Some businesses have reported a conversion improvement of 42% or more… seriously.
Do you have a tip for competitor research to improve content marketing? Know a tool that belongs on the list? Let us know in the comments!
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Source: SEO Chat | How Competitor Research Improves Your Content Marketing | 10 Aug 2016, 3:52 pm
The provider of affordable website hosting presents - Facebook Vs. Adwords Advertising
Many businesses weigh the advertising abilities of Facebook and Google Ads because they want to get maximum visibility. They also aim to register new customers, boost sales and increase leads.Differences between Facebook and Google Adwords Advertising Google AdWords: Paid Search
AdWords is the world’s leading and most popular PPC advertising platform. Google Adwords has been labeled the term “paid search”. This advertising platform focuses on targeting keywords and use of text-based advertisements. Advertisers bid on keywords with expectation that their ads pop up alongside search results of questions. When a user clicks on the ad, the advertiser is charged, hence the name “pay-per-click advertising.”Facebook Ads: Paid Social
Facebook Ads uses social networks for advertising. It has the greatest number of monthly active users (MAUs) compared to any other social network. Paid social enables users to find businesses depending on their online activities and interests.
The main difference between the two ad platforms is that Adwords helps you get new customers whereas Facebook helps customers find you.The Strengths and Advantages of Google Adwords
Google is the world’s most common and widely used search engine. It is regarded as the de factor leader in online advertising. It deals with over 3.5 billion search queries daily. This offers advertisers access to unique and unsurpassed potential for customers looking for goods and services.An Immense Audience
Google deals with over 40,000 search queries in a second. This equals to more than 1.2 trillion web searches annually. As Google advances, so will this immense search volume and the possibility for advertisers to get to new customers. All this potential is what makes Google ideal for your digital marketing strategy. However, when put together with Google’s precise search results, AdWords is more popular and widely used.A Level Playing Field
AdWords majorly focuses on the relevance and quality of ads. Therefore, users are likely to keep using Google as their primary search engine. Google AdWords usually compensates quality and relevance more than other factors. Consequently, good advertisers get more results from their ad campaigns. Some keywords cost more than others.A Wide Range of Ad Formats
Advertisers should utilize the numerous features of Google Adwords to make more enticing and compelling ads. These features include site links, ad extensions, and social proofing. Google also has ad formats specifically created to meet the needs of specific businesses including hotels and vehicle manufacturers. These ad format features include interactive map information and high-resolution images. New Ad formats and features are constantly created by Google to help advertisers reach new audiences and start new businesses.The Strengths and Advantages of Facebook Ads
Facebook Ads play a major role in social media marketing. Since its inception, it has become a major part of digital marketing strategies for most businesses.Unparalleled Audience Granularity
Facebook Ads have over 1.55 billion monthly active users. No other platform can compare to the size of its audience. Many people use Facebook to search for and use content that fits their individual interests, ideologies, values, and beliefs.
Advertisers exploit Facebook’s wide reach to reach their target audience. They do this by uploading customer details from their database to Facebook .Facebook then filters this data based on information given by third party data agents. The information automatically matches users whose data the advertiser uploads. Advertisers should view Facebook as a platform for interacting with their customers.An Inherently Visual Platform
Facebook Ads often incorporate images, videos, and other visual content. This enables advertisers to control the quality of their Ads.
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The provider of affordable website hosting presents - 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard
Did you know that the majority of blogs become inactive within 100 days after creation?
I believe this is because the owners don’t realize what makes a blog successful. In fact, I had a client who believed it would be easy to make money on the Internet, and all she needed to do, was to quickly whip up a website. After four years of throwing money to freelancers to help her, she finally admitted defeat.
I’m not sure what happened to her, but I know of many people like her. I’ve also analyzed the content of a stack of small business websites, and the following fatal blogging tips are rampant.
Blogging is not easy, contrary to a common misconception. Here you can see what most bloggers struggle with. Image Credit: SocialMediaB2B
Don’t be amongst those blogs who close shop 100 days after starting because they didn’t know what blogging entailed. And please never listen to the "experts" who advise you to do these four things to get more blog traffic:#1: Just add lots of content, often
When I first started dabbling in online marketing several years ago, I was told that in order to get traffic to my website, I would need to add content. Often.
Which is what I did.
But to my shame, the content was of no real value. I don’t know what I was thinking! Somehow, whoever it was who dispensed the "just add content" recipe to me, neglected to mention that it needed to add some kind of value for my readers.
It’s no wonder it never got shared or commented on, and my website’s bounce rate was high.
I see the same trend today, specifically with small businesses who go online. They add content – any content – to try get more traffic, not realizing that not only is their brand at stake, but so are their search rankings, because search engines look for quality, value-add content to match to user’s searches.
And trust me, search engines have algorithms in place to determine whether content is crap or not.
Brian Dean from Backlinko, expert blogger, says that, "Blogging today is 110% about quality…not quantity."
Just adding content – any content – will not get your blog more traffic, or result in more business.#2: Stuff in keywords wherever you can
In days gone by, when search engines were still collecting themselves, website owners cottoned on to stuffing keywords in wherever they could. And then search engines got clever and wiped those websites far into the abyss of no return.
Yes, your blog needs keywords to rank higher in search engines and therefore get more traffic, but keywords need to be included in content in a natural way, making it easy for people to read.
My suggestion would be to use SEOChat’s free related keywords tool and then go on over to Google Keyword Planner to find the best keywords that have low competition, but high search volume.
Add a keyword naturally into:The title of your post The URL of the post H1 header tags In the first 100 words of your content Sprinkled throughout your content, every 150 or so words In the category of the post In links to other authority sites In image descriptions
When you stuff keywords in content, search engines will not promote your blog. And visitors will click away pronto.#3: Hire cheap writers to churn out more content, fast
There is great demand on freelance writing websites like Upwork, but you get what you pay for, and since getting more blog traffic is not about churning out content just for the sake of content, when you hire cheap writers for your blog, you’re going to get not only badly written content, but it won’t be SEO optimized, or provide value to your readers.
All the top websites understand this, and pay about $266 or more for one blog post. When you consider that writers on sites like Upwork, charge from about $10 for a blog post, you can start to understand why the quality would be so poor.
So. Perhaps you pay $10 for someone to write you a blog post. But that post can actually damage your search engine ranking because of bounce rate (people come to your site, see crap content, and immediately leave). It will also damage your reputation, and most users will not convert. And so I ask you: why are you wasting money on bad writing? What is it benefiting you?
If you’re not a good writer, for goodness sake, hire a decent one who understands your target audience and optimizes the content, or just stop blogging.
And read Neil Patel’s step by step guide to creating a money-making blog. His advice is sound, and since he is the master of online marketing, he knows a thing or two on this subject.
By the way, while we’re on the subject of Neil Patel, when you check out his post, have a look at the quality of it, and how it’s all laid out. It’s popular because he only writes content that is helpful to his audience. Do your best to emulate the style he uses, but adapt it for your niche.#4: Add stock photos to attract attention
Somewhere, you heard that images in blog posts attract attention. That would be right.
But. And it’s a very big "but": stock photos just don’t cut it anymore. They’re boring, fake and your readers can’t relate to them. It’s a psychological thing.
A cheesy, fake and ineffective stock image…what business people do you know who do this?! Image Credit: WebMeUp
To do justice to your blog by attracting attention and leading to higher conversions, images need to:Be of high quality. If your blog centers around an online store, make sure your product images are clear and show enough detail and offer as many views as possible. Images must be relevant to the content. They should support the text and not simply be added for the sake of adding an image. Add image descriptions that titillate, because people’s eyes draw to images first. If the description creates curiosity, they are more likely to keep reading, and this is good for SEO, and conversions. Be sure to compress images so that they don’t slow down your site. Fatal advice summed up
If you’re going to blog, you may as well do it right. Unfortunately, doing it right means it’s going to take time.
But if you don’t do it right, you’ll lose business and opportunities.
To sum up, let’s reverse the four most common and destructive blogging tips:Add blogging content that rocks. Help people want to share it because it resonates with them. Use keywords naturally, and strategically. Hire writers who may charge more, but will get your blog better results. Add images that are relevant and support the point you’re trying to get across in your content.
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Source: SEO Chat | 4 Of the Most Destructive (And Common) Blogging Tips You’ve Ever Heard | 18 Jul 2016, 11:17 pm