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The provider of affordable website hosting presents - Twitter Advertising FAQ
[Check out our unofficial Twitter FAQ and contribute your questions and answers!]
Advertising – in particular mobile advertising – has become a big deal on Twitter. While they have struggled behind Facebook when it comes to establishing such a service, it does exist and is gaining traction. People are realizing the benefits of having an actually structured, paid advertising campaign beyond just the usual optimization and marketing techniques they have been employing. Agencies are spending literally millions for promotion, and the results are extraordinary.
Twitter has an FAQ, and it has plenty of information for the average user. But it isn’t complete… there are many questions left unanswered, especially when it comes to their advertising services and policies. If you are trying to establish your brand on social media, run a website, have a small business or even are promoting yourself, you need to know more about your advertising options. Twitter is, after all, going to be one of your most powerful tools for engagement.
Here is an “unofficial” Twitter advertising FAQ that you might find helpful.How Does Twitter Measure Impressions?
Unlike many social sites, Twitter does not measure anything from organic content or traffic. Their impressions are measured using promoted content, specifically. According to the site, they collect data on how many times a user is served a promoted tweet in either search or timeline.
The good news about that? The more promoted tweets you post, the most your rate of success is going to be.What Is a Twitter Profile’s Average Engagement Rate?
This is a question that is asked a lot, but it doesn’t have a solid answer. Twitter profiles are not all created equal; the klout of each is going to be different, as is the number of followers, the reach of a brand outside of Twitter, the amount of money put into marketing and advertising, other social media engagement efforts, ect.
Your best bet is not trying to find an average, but trying to measure your own Twitter engagement. Then using that information to improve it.When Looking At Tweeted Links, What Is The Click Through Rate?
There is no way to estimate this for sure, but you can usually be sure of 3 – 5 clicks per link, depending on your overall engagement rate. The higher your engagement and followers, the more click through you are going to see.
Retweets of links are another factor. If you can encourage people to retweet your links (asking them is a simple way), you will spread it further and improve the potential for clicks.,How Much Does It Cost To Advertise On Twitter?
This will depend on what kind of advertising you are seeking. There are three different types:Promoted Tweets
The least expensive, these are charged per engagement. They average between $0.50 – $4.00 per engagement, and usually fall somewhere around the middle.Promoted Accounts
This is the promotion of an entire profile, and it is also per engagement. They adverage between $2.00 – $4.00 with each engagement. Usually, it will fall around the higher end, the more popular it becomes.Promoted Trend
With this option you can trend a hashtag. This is a very expensive promotion tool meant to inject a great deal of traffic into a trend itself. Usually used by marketing firms for high profile clients, it may cost a whipping $200,000 per day.How Much Should I Spend On Promotion To Bring In 10k Followers?
Promoted tweets will focus on the content you post. Promoted accounts will bring you actual followers by taking the user not to the tweet, but to your profile. But Twitter carries a minimum for this service, so you should start at $15,000 per three months.
That should take you over the 10k mark, and with further growth you should be able to double it as your exposure grows. But keep in mind that your budget might not be enough…on the high end of $4.00 per engagement, that could easily take you to $40,000 to get your 10k.Conclusion
Twitter advertising can be an amazing social media marketing tool. It gives you exposure, but fits in with your budget. It allows you to set clear parameters, and also decide on the exact results you want to see. It is versatile, powerful and effective. Isn’t it about time you gave it a try?
Also: Read more about other social media paid placement options.
Image Credits: 1, tweets
The post Twitter Advertising FAQ appeared first on SEO Chat.
The provider of affordable website hosting presents - Managing Your Online Reputation On a Higher Level
There are a number of factors that are important to consider when trying to solidify your branding recognition and overall PR. But when it comes to your presence on the internet, nothing is quite as important as managing your online reputation. It is more crucial than visibility, social media engagement, or even online sales.
Your image online and how people perceive and so speak about your brand can make or break your brand. If you have a positive online reputation, you will find things like social media campaigning, direct B2C advertising and even overall visibility to be significantly more positive.How You Maintain Your Online Reputation
A number of avenues exist for managing your reputation on the web. For the most part, the process is straight forward. You can have an active reputation management campaign running within a few hours. A few easy methods include:Use a wide variety of tracking tools. The most basic you should be using is Google Alerts. You can sign up to have reports regularly sent to your email every time your brand is mentioned. Other helpful trackers include Brandseye, Rankur, and SocialMention. Have a dedicated social media team. If you have an established business, you want to keep up with social media as much as possible. Not just to post regular updates, but to monitor what people are saying about you. If there is a problem you will want to have it taken care of as quickly as possible. But you want to react to praise, as well. If you don’t have employees you can put on this, you might want to hire a freelancer or two that can take care of your profiles. Buy your domain name (and similar domains). It is worth it to buy up your closest domain matches to your brand. This is important for reputation management because others can use a similar domain for unsavory things. Even if they use it for legitimate business reasons, you will not have any control over the actions of their company, and it takes away from visibility for your real brand. Start better targeting your social media interactions. Not all social media platforms are going to be the right ones for you. Track your data and how much use you have gotten from each. Then narrow down a more specific strategy for not just monitoring, but also find tuning your online presence. Your main beats to choose from will be Twitter, Facebook, YouTube, LinkedIn, Pinterest, Google+ and Instagram. Each provides something different, and knowing which work best for you will help solidify a more impressive strategy. Start working that PR. Is there an event going on in your industry that is taking sponsors? A charity that you especially believe in? A scholarship program your community is taking donations for? These are all opportunities. The adage that all publicity is good publicity isn’t true on the web. You want to seek out chances for good PR that you can share socially. Taking It To a Higher Level (Tools!)
The above tactics are the more basic methods that should start you off. But once you get those underway, you should be turning to more advanced tools and tips for your online reputation management.Website security verification is something to start with. It’s not a one-time task, since you need to keep an eye on user security ratings as well. Make sure your brand is registered as trusted. People should be able to check you out quickly, and know you are trustworthy and legitimate. There are lots of sites that provide that service (example). A database like LicenseDirect will let you register your company, so people can search out details like verifying credentials, seeing that your professionals are properly licensed, and see a full profile for you or your company that is more official than LinkedIn. Social media verification is another step towards higher-quality trust signals.
Do you have any tips for managing your online reputation? Let us know in the comments.
Featured image: approved
The post Managing Your Online Reputation On a Higher Level appeared first on SEO Chat.
The provider of affordable website hosting presents - What Is Google Plus?
Google Plus is an interesting kind of site. The culmination of years of development and failed products, it has finally provided a solid social media platform for Google. One that incorporates many of their other services to give a more well rounded and intuitive experience for both personal and professional users.Check Out & Contribute => Google Plus FAQ
Let’s Make the Most Complete Google Plus FAQ on the Web
One thing that Google Plus has going for it is the expertise of a company that is a driving force behind the evolution of the internet. They have their fingers on the pulse of the web, and are often the trend setters when it comes to new features. Or, at the very least, quick to take advantage of those features when innovated by someone else.
Because it changes all the time, not everyone is clear on the way to use it, much less what the site is really capable of. If you have signed up and feel yourself intimidated, let this Google Plus FAQ help you to navigate its basic applications.Contribute Your Questions!
Google+ is a fantastic social platform that is growing by the day. Their regular adaptions for user friendly navigation and use is putting them at the top of the social networking pyramid. Do you have any other questions? Let us know in the thread!
The post What Is Google Plus? appeared first on SEO Chat.
The provider of affordable website hosting presents - Meet the New SEOchat
We are excited to launch a new, clean look today. Please browse around and let us know what you think!
Basically, here are the main changes you’ll notice:A new calmer color scheme Cleaner way to lay out forums The shoutbox is moved on top of the home page (say hi!). You can collapse it if you don’t feel like talking now though. This choice will remain consistent until you unfold it back More beautiful user profile pages and larger photos Social media icons below your avatar within the forums Faster and less distracting experience
If you were too used to our old look, you’ll be able to switch back (scroll down to any home page to find the theme drop down). Your choice will remain consistent whenever you login.
Please provide your feedback and bugs in this thread
Join the forum!Check out new forum sections too!
Twitter: Join us to discuss Twitter marketing case studies and best tactics
Facebook: Facebook for business and content marketing discussions go here!
Google Plus: Everything from Google Authorship to building your brand at Google Plus!
We are constantly looking for new voices and active users. We’ll be adding more feature to make SEOchat ROCK this year! Join the board!
The post Meet the New SEOchat appeared first on SEO Chat.
The provider of affordable website hosting presents - What is Twitter Engagement and How to Measure It
Twitter has become one of the most valuable tools on the web today. Twitter has altered the social landscape into a condensed, highly public form that immediately expands your reach, just by its very nature – which is why everyone is using it, from the smallest blog to the largest corporation.
When you utilize this tool, your aim is going to primarily be engagement. But what does this mean, and how can you measure your results?What Is Twitter Engagement?
Twitter engagement is exactly what it sounds like: you are engaging with users of Twitter. However, it is more than just speaking at them and hoping they read what you have to say. You are opening up a dialog with those who are interested in your niche. It should be a conversation, not a lecture.
When you properly engage, you will see a couple of hallmarks of that connection:
People will retweet you.People will @Mention you. People will favorite your tweets. People will follow you.
As soon as you see these four hallmarks regularly occurring each time you tweet, you will know you are properly engaging your Twitter audience.How Is Twitter Engagement Measured?
The hallmarks above are a good indication that engagement has been established, but not a means of measuring that engagement’s success. You want to look for more solid signs of interest, and then establish patterns that can help you to narrow your focus and improve on those results.
For that, you need tools. The good news is there are many (many, many, many!) programs out there that have been created just for that reason. Here are a few good ones:Klout
Probably the best known social media tool out there, Klout works by rating your social influence from 1 to 100. Once you have your score you can use their other tools to up that influence and gain a higher Klout rate. The higher your engagement, the better your ranking. They have both a personal and a business version of this service.Twitalyzer
A comprehensive Twitter analytics platform, this one measures every aspect of your data you could imagine and presents it in an easy to understand graph. They keep their reports details so you can see exactly where you can improve, and in what areas you are succeeding.Sprout Social
Unlike Twitalyzer, this is a wider social media dashboard that looks at multiple profiles from different platforms. It covers Facebook, Twitter and Google+, or the holy trinity of social media. It also uses a unique style of metric measurement to help you see your engagement across all three sites.Twtrland
Using Facebook, Twitter and Instagram, this tool creates a visual representation of your social media activity and reach, or what they call a Social Media Resume. It also lets you search by skill, city or name in order to find influencers that are most beneficial for you to connect to.Follower Wonk
All about social growth on Twitter from a wider perspective, this is an interesting tool that gathers, measures then suggests methods of improvement. It is based primarily around your followers, both in growing the number and better engaging with the ones you have.How Can I Up My Twitter Engagement?
Other than using the tools about, there are a couple of other ways in which you can improve your Twitter engagement:When you tweet. Most social media experts claim that noon on Saturday and Sunday are peak tweeting times. That might be true as an averages, but there are millions of people on Twitter from all over the world. You want to narrow things down to your own followers. Try something like Tweriod to find out what times your followers are most on, then schedule content for those times. What you tweet. Remember, you want to be creative, dynamic and interesting. Your content should reflect this, being high quality, aimed at the interests of your followers, targeted to a demographic, and a good mix of different forms of media. Text tweets, links, photos and videos should all be included for the best results. How you tweet. Tweet frequently. While a platform like Facebook is better for occasional brand updates, Twitter is made for rapid fire, frequent interaction. Post at least several times a day. Schedule them if you have to, but try to have plenty of chances for people to see your content. Make sure to ask for a retweet; that significantly increases your chances of getting one. Further Reading Read on how to get retweeted more often Participate in Twitter chats for more interactions. Here’s Twitter chat FAQ for you for more info.
Do you have any tips about Twitter engagement? Questions? Let us know in the comments.
The post What is Twitter Engagement and How to Measure It appeared first on SEO Chat.
The provider of affordable website hosting presents - Former Googlers on Google Plus
When doing my research of Googlers using Google Plus, I came across quite a few people that were no longer with Google, so I moved them to the new list. You will see they all moved on to something very exciting and interesting!
It might be a good idea to keep in touch with these people to learn something from them (if not get some insight into Google).Marissa Mayer
Now: CEO and President of Yahoo
Joining Google in 1999 as an engineer, Marissa Mayer worked her way through nearly every department with various titles to match. She was eventually made an executive, a position where she remained until 2012 when she left to become the CEO and President of Yahoo.Natalie Villalobos
Now: Women Techmakers Program Manager
A former Community Manager for Google+, Natalie Villalobos had been on a number of projects from the company in her time there. This included being a member of the Google Earth Outrach Team, and founding the 300 Arcres Project, which led to the protection of 300 acres of rainforest in Ecuador.Brian Rose
Now: Community Manager at Niantic Labs
Starting in Korea at DDB Korea, Brian Rose was originally an Account Executive at the company. But in 2006 he moved to Google as a Community Manager, where he remained for six years. In 2012, he accepted a position in the same capacity at Niantic Labs.Toby Stein
Now: Economic Development Intern
Harvard educated Toby Stein was formerly the Community Manager for Google+. He has since moved on to become an Economic Development Intern working in New York City.Caroline McCarthy
Now: Freelance Branded Content Consultant
Writer Caroline McCarthy started at CBS Interactive in 2006, where she remained until 2011. At that time, she was hired on as an Editor by Google. In 2013, she left the company to go freelance and become a Branded Content Consultant. She currently works in that capacity.Joe Rideout
Now: Start-up Entrepreneur and Founder of Relay
As a software engineer in 2006, Joe Rideout left his mark at Google and was promoted to Product Manager in 2010. However, in 2012 he left the company to pursue his own startup, Relay. He is now running that startup full time.David Byttow
Now: Director of Engineering at Square
Getting his start at The Collective in 2002, he joined Google in 2008. But David Byttow didn’t just work there during that time. While worked for Google until 2012 as a software engineer, he was also the Lead Programmer at Namco Bandai Games between 2007 – 2008. He is now Director of Engineering at Square.Andy Hertzfeld
Describing himself as a software wizard, Andy Hertzfeld has definitely proven his chops. He didn’t just start out at a company, but instead co-founded his own. Several, as a matter of fact. Starting with Radius in 1986, then General Magic in 1990, then Eazel in 1999. Just before that, he was working at Apple Computer, from 1979 – 1984, a part of the first stirrings of the company. In 2005 he joined Google as a software engineer, and left this year.Jean-Christophe Lilot
Now: Product Consultant at Marin Software
Also known as Jean-Christophe Bernard, he is currently a Product Consultant at Marin Software. However, he worked at Google as Monetization and AdExchange Consultant until 2012, and was also the Senior Account Manager prior to that, from 2008 – 2011. He has also worked for eSearchVision as a Senior Account Manager.Chris Chabot
Now: Manager, International Developer Relations at Twitter
Founder of Snapsation, Chris Chabot also worked for Twitter. But from 2007 – 2013 he was a member of the Google team, first as a Developer Advocate on OpenSocial, then as Team Lead on Google+ Developmer Relations. He also worked for a number of unnamed European companies from 1994 to 2007 as a software engineer.Charles Warren
Now: Senior Vice President of Product Development at Salesforce.com
A UX Designer at Google from 2006 – 2012, Charles Warren has since gone on to become Senior Vice President of Product Development at Salesforce.com.Dave Girouard
Now: CEO of Upstart
Now the founder and CEO of investment firm Upstart, and Director at GoodData, Dave Girouard worked for several years as President of Enterprise at Google. He has also worked for Apple, Virage, Booz Allan & Hamilton, and Accenture.
The post Former Googlers on Google Plus appeared first on SEO Chat.
The provider of affordable website hosting presents - How Rich Snippets Work (And Tools to Generate Them)
Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same feat is just as hard as it was when visibility relied only on ranking.
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.What Are Rich Snippets, Really?
“Rich snippets” are search results proving the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup (the preferred type is Schema.org)Schema.org Cheatsheet from Ann Smarty Here are the supported types of rich snippets:
These are usually profile or author photos that are connected to Google+ accounts.
Through the Google Authorship program, writers can digitally sign their content by attaching it to that account. With an author snippet, it will show the name, the number of social circles they are a part of in Google+, and the date of the article.
Featured tool: Social media signals tool + Authorship will both find the verified author of the content and collect some information about him / her (Twitter account, circles, followers, etc)
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for quick reference.
Featured tool: Event Rich Snippet Schema Generator
Businesses will show addresses, and sometimes hours of operation, phone numbers and customer ratings.
Featured tool:Brand (Organization) Rich Snippet Schema Generator
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
Featured tool:Movie Rich Snippet Schema Generator
Video rich snippet
Video rich snippet will display a video thumbnail and length.
Have a tip for people using rich snippets? Let us know in the comments.
The post How Rich Snippets Work (And Tools to Generate Them) appeared first on SEO Chat.
Source: SEO Chat | How Rich Snippets Work (And Tools to Generate Them) | 3 Dec 2013, 7:33 pm
The provider of affordable website hosting presents - Bing and Google Suggest for Personal Reputation Management
Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong.
For professionals and business owners, this feature offers something a little bit different. You can actually check these suggestions and use them to help direct your reputation management. You can even help to form what others think about your brand or yourself using the same methods. How useful is that?When The Suggestions Are Bad
I have seen some pretty funny auto-suggestions in the past. If you put “McDonalds is” into Google, the first three suggestions are “bad”, “gross” and “bad for you”. That is hardly a good view into the positives of the company, and I have seen much worst examples.
On the other hand, when you just put in “McDonalds” you get “menu”, “secret menu” and “dollar menu”. Which are much better and show that they have been able to mostly manage their reputation on the search engine. People are way more likely to see those suggestions than the first ones I cited.
If you have noticed that negative (or at least non-beneficial) search results are the first offered when you put in your brand name, you may have a problem. This can actually hurt traffic and the overall reputation of yourself or your company. That isn’t what anyone wants.
On the other hand, this information can open your eyes on some burning issues with your site usability (for example, people desperately searching [your business name + how to upgrade]).
Luckily SEOchat has an awesome tool for you to easily tap into all the Suggest results Google is showing for your brand in whatever combination: Google Suggest tool expand.
The tool also supports Bing, Youtube and Amazon.Fixing The Issue
The first thing you need to do is make sure you are not generating biased results. If you are signed into a Google account when you do the search, it is going to base things partially on any biased information you might have in past results or web browsing. Once you are signed out, or using incognito mode, you are ready to begin.
Doing the search should give you an idea of what it is you need to focus on. If you aren’t getting the direction to official sites, you should focus on spending more money for PPC in Google Adwords. If you are getting negative or insulting search suggests, you should focus on getting positive reviews and mentions on other people’s websites. Sites like BusinessProfiles.com and Cyfe may help getting additional listings.
The final influence for these suggestions are other people’s searches. But you have no real way to direct their search behavior, and trying would be pointless. Instead, focus on what you can easily control, like the three methods above.What About Bing?
You might notice that I focused very much on Google in the information above. That is because working for the one – which is more extensive out of the two search engines – will inevitably have an effect on your results in Bing. You are basically going to need to take the same steps, so doing them for the more popular engine makes more sense.
Besides, Bing (sadly) has a long way to catch up with Google when it comes to google Suggest. Right now their results are very weak.
Have some tips on reputation management through autosuggest features on Google and Bing? Let us know in the comments.
The post Bing and Google Suggest for Personal Reputation Management appeared first on SEO Chat.
Source: SEO Chat | Bing and Google Suggest for Personal Reputation Management | 8 Nov 2013, 2:30 pm