Simple affordable web seo partners
Thank you for visiting online stepping stones the provider of simple affordable web solutions and please enjoy the content and links below.
Seo partners, articles and solutions below
Online stepping stones - Related Articles and News
The provider of affordable website hosting presents - Best Practices In Mobile UX Design
During the past three years, desktop internet usage has declined from 90% to 60%, while mobile internet usage soared to 40%. If this trend continues, and it seems that it is likely to do so, mobile internet usage will soon surpass desktop internet usage.
The general approach used by most designers when designing for mobile devices is to create a responsive smaller version of their desktop website. This approach, however, is not the ideal strategy for designing mobile sites. Instead of merely scaling down a website, it is best to assess the client’s business and how important mobile accessibility is for their users.
The challenge for web designers nowadays is how they can design for various mobile devices which come in various different sizes. Here are a few best practices in creating better, more intuitive, and user friendly mobile user experience:Provide Clear and Concise Content
Mobile users are typically on the go. This, combined with relatively smaller screens, makes it necessary to feature web content that is easy to read. Minimalism is key, with each web page having just one central focus.
For atypical gestures, such as a swipe to go to the next page or a horizontal scroll, make it easy for users to use these features by adding a small arrow or a hovering message.Keep Menus and Navigation Simple
Unlike desktop websites with a menu bar at the top of their pages, mobile sites need something more compact to fit in the smaller screen. Instead of a menu bar, use a drop down accordion or icon on the top left or right of the mobile screen as your menu.
Refrain from having multi-level menus with sub menus that appear on hover and ensure that everything is accessible to mobile users.Consider All Mobile Device Layouts
Image source: bradfrost.com
Always keep in mind that mobile devices come in several different dimensions. Don’t just design for a 320-pixel width, design for other sizes as well, like 176, 240, 320, 360, and 480 to 600 pixels for landscape.
You will need to make sure that your web layout is flexible and fluid so it displays properly on various screen sizes.Focus on Touch Inputs and Gestures
Today’s mobile devices no longer come with a keyboard and a mouse, and the primary mode of interaction is touch so you will need to design for touch.
In doing so, it is vital that you consider the different sizes, shapes, and pressures of fingers to mobile device touch screens and ensure that buttons, forms, and other elements that require touch input are large enough so there would be no overlap with adjacent elements.
Product management training instructors stress the importance of users in determining product design and the same applies to mobile web UX.
By keeping these things in mind as you design for mobile users, you are then able to provide a more efficient and positive experience to your mobile users which will also help your clients in building trust among their target audience.
The post Best Practices In Mobile UX Design appeared first on SEO Chat.
The provider of affordable website hosting presents - 3 Ways To Expand Your Brand
Do you feel as though you’ve maxed out your local lead potential and hit a wall in your sales? Unless you have been living in a cave, you are aware that technology, and digital marketing in particular, are the keys to business growth in the 21st century.
The problem for many business owners is the rate at which technology and marketing trends change, and the befuddling number of digital marketing options (how many social networks are there?!). Just sorting through it all can feel like a second job.
To help you out, we have put together a list of a few proven ways to expand your business outside of your local sector, and attract new customers.
Put Yourself Out There
The next time you attend an outdoor event in the heat of summer, say a 4th of July Parade, you will probably notice that the kids selling water are doing big business. This is because they are putting themselves in front of people who need their service.
Nowadays, the people who need your product or service are looking online. A 2015 study revealed that 57% of consumers take recommendations found on social media into consideration before purchasing a product or service.
Start out by using just one or two social media sites, say Facebook and Twitter, and post about new products, sales, job openings and your participation in community or charity events. Be sure to pay attention to what your customers are saying on social media about the offerings in your industry- this can point you towards innovations that will put you ahead of the curve.
Writing a blog is another great way to keep the conversation going. You may think that you don’t have time to write a blog for your business, but by utilizing content generation tools and services, you can publish content that will generate leads and establish you as an authority in your field.Innovate
It is now more important than ever to make sure that you are staying up with the technological advancements in your field. By combining your natural creativity and entrepreneurship with these changes in the active field, you can discover new ways to develop your products and market the outcome.
This results in much more attention from your customers in addition to an improved return on your investment. When your clients see that you are ahead of the curve and frequently innovating, they will want to learn more about your business and how they can become a part of it.Use Tools
Due to increasingly streamlined technology, business owners can look forward to optimizing their operations and reducing the need for micromanagement. This frees up your time and allows you to focus on other aspects of your business.
Solutions like demographic trackers and SEO tools like Moz can allow business owners to stay ahead of the competition, especially if they are based in a particularly competitive field. Through these technological solutions, you can take a look at the statistics that matter the most.
You can see how successful your products and services are with a target audience, and you can run product tests more efficiently to determine how successful your products are.
Consider employing a content team to help you keep up on new mediums (apps, social media etc.) that may be beneficial for your business. With a content team, you can expect to keep up with your customers on a much more personal basis, especially when you are advertising for new services or specific discounts and deal plans.
Utilizing the most intuitive small business software available for your industry can make it easier for you to keep up with these mediums as well. Many software programs include mailing list options and all-in-one updaters that can allow you to upload content simultaneously across multiple platforms.The Big Picture
While every business owner starts out focusing on their local prospects, it is crucial to begin expansion at the appropriate stages to improve brand awareness. A creative look at the latest technological solutions can be invaluable in helping new business owners expand and fine-tune their business plan.
The post 3 Ways To Expand Your Brand appeared first on SEO Chat.
The provider of affordable website hosting presents - 5 Unique Ways to Pump up Your Keyword & Competitor Research with SERPstat
What I love about keyword research is that there are no limits. You can actually investigate your keywords for a lifetime and still discover new great ones to improve your traffic.
That’s why I am always so excited to play with new keyword research tools and my recent favorite is SERPstat.
The tool adds new cool features every day and it’s been a joy to use so far. Here are three absolutely unique keyword research features that will help you generate more search engine traffic:1. Identify & Compare Competing Pages / URLs
Quite a break-through in SEO industry, SERPstat lets you find highest ranking pages (not just domains!) for any search term you put in.
In this report you will find web pages that drive traffic for the given keyword and for the group of related search terms.
You can even compare up to three pages to see how their rankings overlap.2. Find Missing Keywords
This feature is something you’ll love to use to improve rankings of your existing content. It lets you find keyword queries many of your competitors are ranking but you are not. Here’s how it works:Search for any URL Click the number under "Organic" Then click "Missing keywords" in the left-hand navigation
SERPstat will analyze your competitors and return the list of keywords they are ranking high but that page of yours is not.The more competitors rank for each missing keyword, the higher the keyword on the list (the higher the "Connection Strength"). On top of that, you’ll see other pages from your site that rank for that term. (So you can optimize that page to rank higher) How cool is that?
[This is the goldmine of search engine optimization information to get your site rank higher!]
The beauty of this feature is that you can find absolutely new words to rank for you wouldn’t have found otherwise. That feature alone may help you improve your rankings dramatically and I am not aware of any other tool that can do that:
Some of these will be new content ideas, others will prompt you to go back and optimize your old content.
Note: You’ll only be able to see missing keywords if your page is already ranking for some terms in top 10.3. Improve Your Site Second-Page Rankings with Tree View
The fastest way to find your site pages that rank on page 2 of Google is SERPstat "Tree View"Search for your domain Go to "Tree view" Click Filters Under "Domain position for a keyword" set from 10 to 20
These are your best candidates to move to page one!
Export the complete report of pages and the keywords these pages rank on page 2:
Now optimize them better!4. Discover More Keywords with Cluster Research
The concept is simple and genius: Identify search queries that have many identical pages ranking in top 20 for them and you have a good list of closely related keywords.
SERPstat "Cluster research" does exactly that: The more URLs Google queries have in common, the closer the cluster terms are (the higher "Connection Strength"* is). For example, "SEO" and "Search Engine Optimization" must be closely related terms because Google ranks 6 identical URLs for those.
This is a great keyword discovery feature! Use these words to optimize your existing content as well as make your new content richer and more indepth.
* I wish that number was clickable for me to see which exactly pages are identical for both the terms.5. Research Niche Questions
One of my favorite features for content inspiration: Almost every suggestion here is a new article idea!
Here’s how to get it work:Type in your core term in SERPstat search box and search Click "Search Suggestions" Click "Only questions"
Find lots of questions containing your keyword based on Google’s Autosuggest (i.e. questions people type in the search box). Most of these questions will look like an article idea to you!
**Currently SERPstat supports, Google.com, Google UK, Google Canada, Google Australia, Google Ukraine, Google Russia, Google Bulgaria, Google Kazakhstan, Google Lithuania, Google Latvia, Google Belarus and Google South Africa as well as Yandex Russia and Yandex Ukraine.
Disclaimer: I was granted a free premium access to SERPstat in order to use the above features.
The post 5 Unique Ways to Pump up Your Keyword & Competitor Research with SERPstat appeared first on SEO Chat.
Source: SEO Chat | 5 Unique Ways to Pump up Your Keyword & Competitor Research with SERPstat | 9 Jun 2016, 2:06 pm
The provider of affordable website hosting presents - 3 Ways You Can Boost Your Brand Online
When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there so that it resonates with the message you want to send, that takes a lot of work to do.
In addition to doing the basic SEO on-page steps such as including your brand in title tags, and using brand keywords in your blogposts, you also need to list your company on relevant directories, create branded social media posts, conduct product giveaways for your audiences, and the list goes on.
Ranking for a brand isn’t new. In 2009, Google released the Vince update which produced ranking for brands. It wasn’t that Google was favouring big brands over small businesses. Google used the most common searched terms as basis for ranking sites and big name brands happen to be mentioned in most user queries which helped propel these brand’s places in search engines when the update happened.
With this in mind, it’s important that you begin building on your brand visibility right now. In this article, I will outline three steps to help you out so you can gain better visibility for your company’s name and get more people talking about you.1. Take advantage of PPC
They say content is king but when it comes to brand awareness, one of the fastest ways to get your brand out there is through paid search ads. With these, you don’t need to get organic rankings for your site to appear on top. With the right keywords, bid, and headline, together with a reliable digital marketing company, you’ll have your brand name on top of the results.
PPC gets you quick visibility that is not available in other methods. Searchers don’t even have to click on your site. As long as they see your brand name, then you have already won. So when crafting copy for your PPC ads, make sure that they look catchy but friendly at the same time. No fluff, just important information.
PPC allows your brand to appear in front of the pages of your different target customers including those who are interested in your brand and those who already have purchasing power but just don’t have any idea of your brand yet. Manage your PPC wisely and target it towards brand keywords. This should help get your brand name out there in no time.2. Get on social media
Find out where your customers are hanging out and post content that they will like. Social media presents brands with a very big opportunity to get their name in front of people’s mobile device screens. Facebook alone has 1.5 billion active users followed by Instagram which has 300 million and Twitter which was over 284 million.
This doesn’t mean you should just jump in on all three. There are more social platforms you can explore. The number of users is important but what matters more is the people that are hanging out in it. Research the platforms your target customers are using and build content according to their needs and interests. The more you post great content on social media, the more likely it is that people will remember your brand and will return to your site since they now associate you with quality content.Work on your local SEO
In April 2016, Google released an updated guide for Google My Business which gave everyone a chance, whether it’s small or big businesses, to rank in search engines. If you own a small business, take this opportunity to get your brand name to your local audiences.
The update’s help page outlines the steps you can take to improve your local rankings. The first step is to get your brand’s name in at least three listings. Make sure that the listings where you post your business are relevant to your niche and that the name, phone, and address are consistent.
Collect as many reviews from previous clients and respond to them accordingly. This helps Google define your business better and as a result, rank you for the keywords you are targeting.
Those are the three main steps you need to take in order to get better brand awareness for your business. Both ads and social media have become so closely embedded in our lives that it’s impossible not to yield results from the strategies we have listed above. And Google knows it too! Both ads and social engagement belong to Google’s long list of factors for ranking a site.
Any thoughts? Let us know in the comments.
The post 3 Ways You Can Boost Your Brand Online appeared first on SEO Chat.
The provider of affordable website hosting presents - 8 Tools For Your Social Media Team to Work Better Together
Man, social media is getting complicated, isn’t it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn’t go a long way anymore. Now it is all about the full scale social strategies if you want visibility and lead generation.
So, when you have to have an entire team working on your social media, what do you do to stay organized? A good collaboration tool – or more than one – is your best bet. It will let the manager of the team stay on top of things, and give everyone involved in social marketing a firm grasp of their role. That means fewer mistakes, and more productive engagement.
These are the eight I would personally recommend. Having maybe two or three of them for different purposes will give you and your social media team exactly what you need.
Google Drive is the most obvious on this list. I personally like it more for cloud storage of past blog posts, and as a database for strategies and data. It is a great tool for tying together all of your content, not just the social, so your team is always up to date and can go back and find something they need off of your main site.
Plus it’s free, and nearly everyone alive has a Google account these days. So it is a very convenient and efficient tool.
Coschedule is, to me, a hit and miss tool for the social aspect. On one hand, it does have a social planner and will auto-update your attached accounts. But on the other it isn’t exactly a social dashboard.
I would recommend it more as a tool for integrating social and content planning, so everyone is on the same page. It is a very good editorial calendar, with a hint of a social element. So worth getting, especially given how cheap it is. And it integrates with WordPress, right there into the dashboard. So it is easy to use for anyone.
I am going to come out and say this right now: I love Trello. Out of everything on this list, this is going to be the tool that I gush about the most. It is super easy, visual, versatile, and budget friendly.
Your team can use it with pretty much no instruction, since it is all pretty straight forward. I use it for team collaboration, personal project management, group project management, personal life planning, and I have even created Feature Roadmaps and Launch Timelines for startups. If you want to go a step further, allow anyone to contribute so they can offer suggestions for improvements.
With Basecamp, it can be hard to say whether it is a good tool or not. Features-wise, it is fantastic collaboration and project management option for both teams, and freelancers with an active client base.
But it starts at $29 per month, and is as much as $79 per month. Which means it is a bit of a steep price for a lot of startups and smaller businesses with a tight budget. Still, if you have the cash it is an undeniably helpful app.
I have never been a huge fan of Evernote, but I know so many people who use it that I had to put it on the list. Collaborate with others, curate content, save links, and put it all in one place.
I would say the best thing about Evernote is that it is a major application, and so it integrates with just about everything. Making it a pretty useful tool if you need to go from one program to another, as well as across multiple devices.
I like Slack for its community building. You can create channels with multiple hashtag run sections for people to join. So you can actually create an account, and then make different areas for different projects.
It is very helpful it you need to communicate with multiple team combinations, especially since you can invite and lock out as necessary.
You have probably come across Skype at least once in your life. I know I use it on a regular basis, in spite of other tools coming around to take its place.
In fact, many clients prefer it as a method of communication, and so a lot of freelancers and teams for small businesses or startups already have it installed. It can be an easy way to hold meetings and keep on top of one another.
Want to streamline your team collaboration? This is an app that promises to do that for you, creating a high performance team of members that pretty much run themselves.
I have never used Redbooth, but I know several people who have and that swear by it. It starts at only $5 per month for small teams, and as low as $15 a month for businesses, so definitely not a bad choice.
Do you have a tool to go on this list? Let us know in the comments!
The post 8 Tools For Your Social Media Team to Work Better Together appeared first on SEO Chat.
Source: SEO Chat | 8 Tools For Your Social Media Team to Work Better Together | 28 May 2016, 9:27 pm
The provider of affordable website hosting presents - 7 Must-Have Tools for PPC Managers
While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the highest earning websites across the web, what is often at the very top of their earning strategies? PPC.
If you are looking for a way to optimize your own website for higher earning potential, these tools are must haves.
Ringostat is an intelligent call tracking tool that increases the performance of the advertising and optimizes business workflow.
Ringostat multi-channel report shows the sequences of interactions that brought the user the phone call. With this type of reports Ringostat clients see how previous referrals and searches contributed to their sales, what traffic sources were the first in the consideration process and what sources ultimately converted the user into the lead.
Moreover, these reports show the number of visits from each advertising channel. The call log allows to evaluate the efficiency of advertising campaigns and properly re-allocate the advertising budget. Showing the source of each phone call up to a keyword level, it helps to determine the campaigns that really generate calls.
Obviously, you can glean a lot about your customer base this way, which can really help you with ad planning. It is expensive, but worth it if you have a decent sized business.
Nothing is as frustrating as having to manually go in and edit a bunch of different campaigns in Google AdWords. So your best bet is to make it possible to mass edit and make changes faster.
Adwords Editor gives you the power to do that. It is a super simple tool, maybe so simple it doesn’t seem like it would be that helpful. But it is…oh, yes, it is.
Speaking of Google, have you used their Keyword Planner yet? If not, you are insane. This is hands down the best free research tool on the web.
You can find the best keyword combinations and monitor your campaign progress, making changes along the way until you have the best possible keywords targeted. Start using it, and thank me later. If you are already using it, use it more. Then thank me again.
Answer The Public
This is a great secondary keyword research tool to use in addition to Google’s Planner. You can generate questions related to your business, and come up with some awesome target phrases. Plus, it is free.
This is out of the usual scope of PPC tools, but is still really valuable and can inform your strategy later on.
How do you keep a leg up on the competition? Spy on them, of course! This tool is a handy little app that will do the detective work for you.
You can find out what keywords they are targeting, how much they are spending on campaigns, and a lot more. Sometimes knowing what the other guys are doing is the best possible way to improve your own efforts.
Trello is kind of my collaboration and project management tool of choice. I use it for everything from professional projects to personal ones.
I find with PPC campaigns it is a great way to organize keywords, track data, and make future plans. Especially if you are working with a team that needs to stay involved.
No one really likes spending all the time needed to run an effective PPC campaign. It takes ages, and so much energy.
These scripts written by BrainLabs automate several of the tasks that take up the most time. Every one of these is a lifesaver, and you should implement them immediately.
Have some tools to add? Let us know in the comments!
The post 7 Must-Have Tools for PPC Managers appeared first on SEO Chat.
The provider of affordable website hosting presents - New Keyword Competition Tool From Moz
Keyword Explorer Launched For SEO Experts
Moz has launched a new tool called Keyword Explorer which is designed to simplify and improve the method of researching keywords for a successful SEO campaign.
Great news for the world of SEO as Moz has launched a new keyword research tool known as Keyword Explorer or KWE. Keywords are the foundation stones that the SEO industry is built upon so it is exciting to have a new comprehensive overview of the best keywords to use to enhance the position of a site in SERPs.
Although there are other keyword services being utilised within the industry, the new offering from Moz is already standing out as a particularly superior style of tool. It contains many unique features such as metrics and advanced functionality which exist to add value to the keyword gathering process whilst saving precious time for SEO consultants.
Spans The Entire Keyword Research Process
Keyword research is one of the most important phases in any SEO campiagn. Explorer has been designed to assist you throughout your entire keyword journey. It begins with the discovery stage of offering keyword ideas and then takes you through various steps such as getting metrics, building a list, keyword filtering and easy prioritisation of keywords you wish to target.
Reliable Volume Score
The inbuilt volume score is one of KWE’s greatest features and goes beyond what Adwords currently reports. By using a volume bucket methodology, Moz receives anonymised clickstream data from around 1 million real searches in the US and then manages to predict the search volume of a particular keyword. This approach provides keyword reports with a 95% accuracy rate. Google’s own keyword planner has attracted much criticism for being inaccurate as it is based on rounded averages.
Opportunity, Importance And Potential Metrics
On top of the typical volume and difficulty metrics that are featured in other keyword tools, KWE also provides information on three other essential pieces of information in keyword metrics – opportunity, importance and potential. ‘Opportunity’ delivers an estimate on the click-through-rate (CTR) of the organic results in search. ‘Importance’ is a variable which allows users to mark how vital a particular keyword is to the strength of their own campaign. The ability to track a combination of all the metrics in order to create a keyword prioritisation list is known as ‘Potential’.
In the past, SEOs relied on the manual recruitment of keywords from a wide variety of sources including Keyword Planner data, Google Suggest and Related Searches. KWE makes all of these available in its tool as well as topic-modelling ideas, keywords from the clickstream data and alternative keywords related to existing ranking pages.
Ease Of Import And Export
KWE is built with SEOs in mind. It realises that people have their own research methods and therefore supports easy import and export functionality. If an SEO consultant already has a keyword list, then they can upload it into Keyword Explorer to obtain metrics. Alternatively power users can use the KWE metrics process but then export the data to Excel if they have specific niche analysis that they want to perform outside of the platform.
Keyword Explorer is currently available as a freemium model – you can execute two free searches per day without logging in, up to five if you have a community account with Moz and unlimited if you hold a Pro Subscriber account.
KWE will give SEOs the edge in gaining an advantage over the competition in SERPs. Make sure you hire an SEO firm who always utilises the best and most innovative tools on the market to ensure incredible results for your brand.
The post New Keyword Competition Tool From Moz appeared first on SEO Chat.
The provider of affordable website hosting presents - Outdated SEO Is Killing Old King Content And You Need To Save It!
Do you remember the good old days when you could get do follow backlinks pointing back to your blog and it would rank high in the search engines?
Well, I'm here to tell you, Google remembers too! And they're murdering sites faster than Uma Thurman did in Kill Bill! Just stop with these archaic methods that will get you nowhere fast.
Like saint John the Baptist, I'm here to preach the good word and that is… You don't need to build many backlinks. That's right, there are better ways to get traffic to your site that are not only Google compliant but less time consuming.
In this free report and I'm going to tell you why they don't work anymore but more importantly, I'm going to give you three free resources that are going to 'UP' your site's rankings and give you a firmer presence online.
Yup, there are no strings attached and the best part, it doesn't cost you a dime. Enjoy the great and quick read.
Feel free to download the free whitepaper here: Stop Building Backlinks! And Learn How To Rank Your Site The Right Way
..it always comes back to your content. You should really create content that helps the people in your niche.
Make sure your content stands out from the crowd. Some great free resources for this:HARO (Help A Reporter Out) My Blog U Source Bottle
Check out my case studies at Internet Marketing Gym
The post Outdated SEO Is Killing Old King Content And You Need To Save It! appeared first on SEO Chat.
Source: SEO Chat | Outdated SEO Is Killing Old King Content And You Need To Save It! | 16 May 2016, 6:49 pm