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Welcome back to online stepping stones the provider of simple affordable website hosting solutions, today we are going to talk about keywords and search engine optimisation.
Keywords are a pretty straight forward concept to understand; keywords are used by searches engines to provide the web surfer with the most relevant website in relation to the phrase they entered into the search engine. Therefore using the correct keywords on your website is extremely important and considered vital for search engine optimisation purposes.
The first question that most clients ask is how do I know if I am using the correct keywords? It’s very simple; pretend you’re a customer that is looking for the exact service you provide. Enter a phrase that you believe should bring up the best options for what you are looking for; for example online stepping stones provide affordable web solutions and so when this phrase “affordable web solutions” is entered into the search engine, online stepping stones pop up in third position.
Furthermore if you enter a phrase that has special relevance to your website and you don’t figure within the first page then you might have to revaluate both the keywords that you are using on your website and the websites content. Any good website developer or search engine optimisation package should be able to help you sort this problem out. Just remember that if your website isn’t listed within the top 20 results then your website is loosing approximately 80% of search engine custom and lots of potential customers.
A good example of using particular words or phrases that you would expect potential visitors to type in to search engines to find your web site would be the following:
If you sell affordable web solutions like online stepping stones then your keywords and search phrases should be things like “online web solutions”, “website”, “hosting”, “domains” and so on. With search engine optimisation and persistence then these phrases together should give your a website a higher rank over your competition.
Now once again that’s all from online stepping stones the provider of simple affordable website solutions but before I go remember to choose your keywords carefully and then start using them within your page titles, Meta tags and most importantly the body of your content.
Once again thank you for reading this posting by online stepping stones the provider of affordable website solutions and if you enjoyed this posting then please have a look around the rest of our affordable website solutions.
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